Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now

Sales Skills Fundamentals

with Christopher Matthew Spencer

Video: Welcome

Teaches the fundamentals of effective sales, from communication and listening skills to creating and achieving realistic sales goals.
Expand all | Collapse all
  1. 11m 57s
    1. Welcome
      1m 1s
    2. Understanding why people buy
      1m 31s
    3. Defining the range of sales transactions
      2m 47s
    4. Defining the sales process
      2m 3s
    5. Exploring common sales terminology
      2m 30s
    6. Some key things to know about sales
      2m 5s
  2. 6m 59s
    1. Some homework while you're training
      1m 8s
    2. Working in a team
      1m 59s
    3. Learning from your company's top stars
      1m 23s
    4. Building integrity
      2m 29s
  3. 17m 14s
    1. Selling in everyday life
      2m 39s
    2. Sharpening your listening skills
      1m 51s
    3. Developing clarity with others
      2m 18s
    4. Getting your point across
      1m 45s
    5. Sales presentation essentials
      3m 41s
    6. Exploring protocols for email and written communications
      3m 30s
    7. Keeping good notes
      1m 30s
  4. 7m 25s
    1. Defining your audience
      2m 31s
    2. Making effective cold calls
      2m 11s
    3. Turning prospects into customers
      1m 45s
    4. Understanding the power of referrals
  5. 4m 35s
    1. Exploring techniques for setting up appointments by phone and in person
      1m 2s
    2. Defining needs and creating value
      1m 14s
    3. Clarifying roles, timing, budget, and decision making
      1m 24s
    4. Asking for and getting the sale
  6. 6m 41s
    1. Setting realistic targets and achieving them
      1m 34s
    2. Understanding team quotas and dynamics
      1m 15s
    3. Exploring sample record keeping and lead retention systems
      1m 37s
    4. Acting on your metrics
      2m 15s
  7. 18m 14s
    1. A sample face-to-face sales exchange for consumer sales
      6m 5s
    2. A sample phone call for consumer sales
      4m 6s
    3. A sample face-to-face sales exchange for business sales
      3m 42s
    4. A sample phone call for business sales
      4m 21s
  8. 31s
    1. Goodbye

please wait ...
Sales Skills Fundamentals
Video Duration: 0s 1h 13m Appropriate for all


View Course Description

In this course, author Christopher Matthew Spencer shares his techniques for effective sales. Because a sale starts with finely honed communication skills, the course begins with communication and listening skills, and then explores the application of sales traits in everyday life—an ideal primer for making deals in business settings.

This course also covers the basics of connecting with prospective clients, making convincing presentations, understanding and maximizing the sales cycle, measuring sales abilities, and practicing sales skills in role-playing scenarios.

Topics include:
  • Becoming acclimated to selling
  • Understanding common sales terminology
  • Honing communication skills
  • Conveying passion and thoughts
  • Listening actively
  • Winning the confidence of others
  • Asking for referrals
  • Making cold calls
  • Setting realistic sales targets and achieving them
  • Keeping good sales records


Welcome to Sales Skills Fundamentals. My name is Christopher Matthew Spencer. I'd like to help you find the powerful salesperson inside you. I approach sales through honest communication and building relationships. In this course I'll be covering communication and listening skills to help you convey information clearly and effectively. We'll be exploring prospecting and qualifying leads so that they'll convert into paying customers. Then I'll go over the process of completing the sales cycle once you receive a commitment from your buyer.

Finally, I'll be discussing measuring and assessing your progress. After reviewing these topics, I'll demonstrate by role playing with a friend of mine so that you can see how I approach the sales process in both cold calling and face-to-face sales. I've had tremendous successes, and I've also made all the mistakes you can imagine in my sales career. I am here to help you avoid those mistakes. So please join me for Sales Skills Fundamentals.

There are currently no FAQs about Sales Skills Fundamentals.






Don't show this message again
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.

Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

* Estimated file size

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.

Mark all as unwatched Cancel


You have completed Sales Skills Fundamentals.

Return to your organization's learning portal to continue training, or close this page.


Upgrade to View Courses Offline


With our new Desktop App, Annual Premium Members can download courses for Internet-free viewing.

Upgrade Now

After upgrading, download Desktop App Here.

Become a Member and Create Custom Playlists

Join today and get unlimited access to the entire library of online learning video courses—and create as many playlists as you like.

Get started

Already a member?

Log in

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

You started this assessment previously and didn’t complete it.

You can pick up where you left off, or start over.

Resume Start over

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Thanks for signing up.

We’ll send you a confirmation email shortly.

Sign up and receive emails about and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from

Sign up and receive emails about and our online training library:

Here’s our privacy policy with more details about how we handle your information.

submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.