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In Creating an Effective Resume, author Mariann Siegert provides step-by-step guidance on creating resumes that highlight accomplishments and specifically target a potential employer's needs. The course covers how to build a resume that encompasses action statements, keywords, styling, and effective content, while addressing common stumbling blocks such as handling employment gaps and career changes. Framing the resume as a vital component of a personalized marketing campaign, Mariann shows how to conduct employer research and utilize keyword optimization techniques to increase a resume's potential of being found by employers and recruiters on resume banks and job sites. Also included are tips on writing cover letters and thank-you notes. Exercise files accompany the course.
Finding the perfect job is a job in and of itself, but the work you put into your job search will be well worth it. What exactly do you want? Who do you want to work for? Where would you best fit in? Do you want to work for a small company that is family-oriented, or perhaps a huge corporation with plenty of upward mobility? Once you know what you want, it's time to begin your homework. Always keep in mind that your resume is your advertising campaign. Advertising executives always begin a campaign with market research.
Write down the top then employers you would like to work for. Then focus your marketing campaign by conducting research on your number one on down. After you've decided who you want to target, find out as much information as possible. Researching the employer will help you to better target your resume by knowing the employer's needs. The closer you can match your skills and achievements to their needs, the better your results will be. It will also help you during the interview to show the employer you're interested enough in their company to find out all you can about them.
So where do you begin? As you may have guessed, one of he best research tools at your disposal is by using the Internet. Begin by locating their web site using a search engine like Google or Yahoo! Let's say that you want to work for lynda.com. Once you've located their web site, look for section such as About Us. And there it is right here, about us, the lynda.com story. You may also look for information such as history and careers and their executive team, find out who their CEO is and who their president is.
Make note of the company's mission statement and consider trying to incorporate your own version of it into your cover letter and your resume. Next, find out if it's a privately or a publicly held company. If the company you're looking at is publicly held, you've got a few more options for research. Look them up on NASDAQ. NASDAQ lists about 3,200 securities, more companies than the New York Stock Exchange. It executes stock trades through computers instead of on the trading floor.
You can research public employers on the New York Stock Exchange. It is the world's largest stock exchange by market capitalization. SEC stands for Securities and Exchange Commission. You can research SEC filings to find out more about the company's financial health. Check out employers on the Hoovers web site. Hoovers includes an extensive database that gives insight and analysis about companies, organizations, and industries.
See if you can find anything about the company through the Chamber of Commerce or the Better Business Bureau. Research statistical information in your industry, such as projections, trends, and layoff information, through the Bureau of Labor Statistics. Check out newspaper articles, trade journals, and business magazines. What other information should you look for? While seeking out information, keep these things in mind. Who are their competitors? By the way, during my last interview, I was asked if I knew who their competitors were.
Research the market and find out all about their competition. What are their products and their services? How many years have they been in business? How many employees and locations do they have? Are they a subsidiary or a parent company? When beginning your job search, you must know what you want first and which employers will be your best fit. One size does not fit all. Then you must know what the employer wants. Remember, each resume should be targeted towards a particular employer and job description.
The more you know about the employer and their wants and needs, the better you'll be able to match your skills to those needs. And the more you know about the company, the better you will be able to do during your interview by appearing more knowledgeable. By doing your homework, you'll leave a positive impression with the employer and stand out from the crowd. You'll be prepared to answer any questions they may have and will be in a better position to create your advertising campaign, beginning with your resume.
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