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In this course, author and seasoned freelancer Tom Geller shows you how to prepare for a transition to freelancing. Begin by taking a look at your career goals, the systems that will support you, and proper ways to plan for success. Find out how to marshal your resources, refine your portfolio for presentation to clients, and estimate your costs to avoid any surprises on the financial front. Plus, discover how to create invoices, manage your books and taxes, expand your client base with marketing, and grow your business.
A bonus chapter covers common questions freelancers have when entering the field.
Thanks for watching Freelance Fundamentals. You've now seen how to establish, run, and grow your business. But of course, there is always more to learn. Here are some of the lynda.com courses that I've personally found helpful. First are the ones that will help you establish yourself as a professional. You should already have a listing on LinkedIn.com. If you don't or you'd like to better promote yourself there, LinkedIn Essential Training will help. Create an Online Portfolio with WordPress will help you display your past work in a way that's attractive to prospective clients.
To run that site, you might find managing a hosted website worthwhile. Before you start selling your services, you're going to need your financial systems in place. lynda.com has essential training courses for two of the most popular accounting programs, Quicken and QuickBooks Pro. And for an easy way to accept payments online there is PayPal Essential Training. Once you have your basic systems in place, you'll want to improve your online presence and explore various marketing methods.
Essential training courses in Twitter, Facebook, and Google AdWords will guide through each of those systems while two courses in particular give you a broader view, Social Media Marketing with Facebook and Twitter and Online Marketing Fundamentals. Finally, lynda.com has lots of great business courses. Two that I found particularly useful are Time Management Fundamentals and Project Management Fundamentals. If you get stuck figuring out which direction you want your career to go in next, see the Managing Your Career course.
There are also great resources outside of lynda.com. One in particular that I like is Phil Gyford's article "A Beginner's Guide to Freelancing" on gyford.com. I certainly hope you found this course useful. May you fulfill all your goals and I look forward to seeing you and your work as you build your freelance career.
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