Business Writing Fundamentals
Illustration by Neil Webb

Business Writing Fundamentals

with Judy Steiner-Williams
image
lynda.com's PMI® Program
This course qualifies for 1.50 PDUs towards maintaining PMI® certification. Learn More

Video: Making your writing credible

If your reader questions if your information can be a supported, rather than just being your opinion, and you can provide no valid support, you lose credibility. How easy is it to regain lost credibility? I firmly believe that once your credibility is harmed, you can never restore it to its maximum level. To make sure your writing is credible, do your research. Support your opinions. Check your information carefully, and use reliable, valid sources.

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now
please wait ...
Watch the Online Video Course Business Writing Fundamentals
1h 32m Appropriate for all Feb 04, 2014

Viewers: in countries Watching now:

Discover the secrets to effective business writing and crafting messages that others want to read and act on. Judy Steiner-Williams, senior lecturer at Kelley School of Business, introduces you to the 10 Cs of strong business communication and provides you with before-and-after writing samples that give you the opportunity to apply each principle and sharpen your communication skills. Judy also points out common grammar and writing mistakes and shares special considerations for formats like emails and reports.

This course qualifies for 1.5 Category A professional development units (PDUs) through lynda.com, PMI Registered Education Provider #4101.


The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

Subject:
Business
Author:
Judy Steiner-Williams

Making your writing credible

If your reader questions if your information can be a supported, rather than just being your opinion, and you can provide no valid support, you lose credibility. How easy is it to regain lost credibility? I firmly believe that once your credibility is harmed, you can never restore it to its maximum level. To make sure your writing is credible, do your research. Support your opinions. Check your information carefully, and use reliable, valid sources.

Consider this example. Your supervisor sent you an urgent email that he needs your exact sales to calls ratio in ten minutes for a report that he needs to send to the CEO in 30 minutes. You're busy, but you think you remember the figures correctly, so you send those to your boss. Your boss uses the figures you sent, but later realizes they are incorrect. What happens the next time you're asked for figures? Will the boss double check? Will she still remember your giving incorrect information six months from now? Even if everything you have sent since has been accurate, probably.

She may not double check the figures you send six months later, but in the back of her mind, she'll remember that once, you gave her incorrect information that made her look bad. That's human nature. Here's another example. Would management accept this statement as proof that a beverage machine should be located on the fifth floor? "I recommend that a beverage machine be installed "on the fifth floor because I talked with several "employees and most of them said "they would use it." Probably not. This message is more credible.

"I recommend that a beverage machine "be installed on the fifth floor because "120 employees, 80% of the employees on that floor, "said they would use it at least twice a day." Much more likely to get the machine installed because you've offered specific support. How can you gather credible facts? Primary sources, such as questionnaires, surveys, and experiments, and secondary sources, such as books, magazine articles, and reports, can be equally credible or not credible.

Questions to ask as you analyze the credibility of your sources are, how were the data collected? For example, were objective questions or biased questions asked? How often would you use the drink machine versus, you would use the drink machine a lot, wouldn't you? The first is objective. The second is a vague, leading question. What was the sample size? Did you ask three of your coworkers or all 120 people in the department? Did the person reporting the data have a bias? For example, your brother-in-law works for the company that installs the drink machines.

How current is the information? The survey was conducted last week, or a year ago, when you heard someone say that he thought a drink machine was a good idea. You should learn to question the credibility of the information you receive and take the necessary steps to be sure that you give credible information as you become a more effective business writer.

There are currently no FAQs about Business Writing Fundamentals.

 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

* Estimated file size

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Business Writing Fundamentals.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member ?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferences from the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your lynda.com subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.