Viewers: in countries Watching now:
Discover the secrets to effective business writing and crafting messages that others want to read and act on. Judy Steiner-Williams, senior lecturer at Kelley School of Business, introduces you to the 10 Cs of strong business communication and provides you with before-and-after writing samples that give you the opportunity to apply each principle and sharpen your communication skills. Judy also points out common grammar and writing mistakes and shares special considerations for formats like emails and reports.
This course qualifies for 1.5 Category A professional development units (PDUs) through lynda.com, PMI Registered Education Provider #4101.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- [Voiceover] If you want to help improve the chances that your message will be read, or be understood the way you intended, and make a good impression on your reader, understanding and applying the C's to your writing as you plan and revise, can help you accomplish those goals. A writer has a right to expect every message to be complete and concise, clear, conversational, courteous, correct, coherent, considerate, concrete, and credible.
Even though these are listed in distinctive categories, they're not mutually exclusive, they do overlap. For example, a message may be unclear because it is incomplete. Or a writer may be inconsiderate of the reader by sending a message that is filled with incorrect punctuation. Or the reader's name is spelled incorrectly. But looking at them in categories helps us more easily discuss what makes an effective message for our audience. Let's take a brief look at each C. Complete: Did you provide the reader with the information that he or she needs so follow-up questions aren't necessary? Concise: Did you use the fewest number of words possible, so your reader doesn't have to wade through superfluous information? Is it clear, have you thought about what your reader knows and doesn't know, and the words you choose to use? Or, are you writing based on what you know, or what makes sense to you? Is it conversational, does your writing sound as though you are writing to a human or to a robot? Courteous: Is your tone pleasant, and have you shown the reader how he or she benefits from your information or policy? Or, does the message sound demanding, and it is all about the writer's interest? Is it correct? At first glance, does your message look professional, and give a first good impression? Or does it give the impression that it was hurriedly prepared? Is it coherent, do you leave your reader thinking that the ideas are jumbled or that they tie together smoothly? Be considerate.
When a reader looks at your document, does it look inviting to read with bullets and headings, or does it use one or two long paragraphs, with no signpost to help guide the reader through the message? Concrete: Have you included specifics, or are vague, meaningless words used? Credible: Are reliable facts given from sources that can be located, or is the information from an unknown source such as the grapevine? You need first to understand each C. Once you understand and can apply the concept in your writing, the next step is to keep revising until you have applied each C and are recognized as an effective business writer.
There are currently no FAQs about Business Writing Fundamentals.
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.