Insights from a Content Marketer Preview

Insights from a Content Marketer

With C.C. Chapman Liked by 47 users
Duration: 17m Skill level: General Released: 11/1/2012

Course details

Discover the secrets of a veteran content marketer. In this interview-style course, author C.C. Chapman teaches how storytelling—creating a compelling narrative around your content or product—is at the heart of both marketing and business, using examples from his own career. Learn about the goals of content marketing, the tools and skills you'll need to run a successful campaign, and how to leverage social media and mobile technology to promote your message. C.C. also touches on the importance of dealing with negative feedback gracefully and maintaining relationships in social media communities.

Skills you’ll gain

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Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

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Meet the instructor

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Contents

What’s included

  • Learn on the go Access on tablet and phone

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