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Discover the secrets of a veteran content marketer. In this interview-style course, author C.C. Chapman teaches how storytelling—creating a compelling narrative around your content or product—is at the heart of both marketing and business, using examples from his own career. Learn about the goals of content marketing, the tools and skills you'll need to run a successful campaign, and how to leverage social media and mobile technology to promote your message. C.C. also touches on the importance of dealing with negative feedback gracefully and maintaining relationships in social media communities.
The most expensive resource you're going to spending is your time, and that doesn't matter what size you are, so you always have to think about it. Upfront, plan out what you're going to be doing. Figure out how you are going to be measuring success. Figure out what tools you're going to be using; why you're using those tools, because if you set up a good strategy upfront, you'll save time and money, no matter how big your budget is. And let's face it; the bigger the budget, the more planning you've got to do, because you don't want to be wasting your money.
The tools of content marketing constantly are changing. There are new apps coming out every day, there is new software coming out everyday, and so thus, there is always something new for you to play with and use. But let's face it; we've always loved images, we've always loved video, we love audio, we love the written word, so the tools you're going to use to create those may change, but the actual content you're creating is not. Right now things like Facebook and Google+ are very popular for sharing. The idea of social photography such as Instagram, or Best Camera, or Hipstamatic; these things are very popular right now.
Apps are important. People are using those on their phones now. The tools are going to change. They're going to get shinier, they're going to get cooler, they are going to get more exciting, but at the end of the day, it's what you did to tell your story is what's going to make it the most important thing in the world to your customers that you're trying to reach.
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