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Discover the secrets to writing powerful emails your colleagues will read and answer by crafting your message and delivery. In this short course, author and business writing professor Judy Steiner-Williams shows you how to write emails for maximum readability and impact. Discover how to craft a compelling opening, how to message the right people at the right time, and how to leverage etiquette to use email as one of many communications tools.
This course qualifies for 1 Category A professional development unit (PDU) through lynda.com, PMI Registered Education Provider #4101.
Email, an efficient communication system that helps business writers send quick messages or a curse that causes business writers headaches. Email certainly has advantages and disadvantages. Email is a special communication channel that needs to be analyzed separately from other business writing channels. Email, what comes to mind when you hear the word? Informal? Too many? Easy way to send messages? What else? Intrusive? Addictive? Just an email? We all certainly use it to the tune of approximately 300 billion messages a day.
Some studies show that 80% of those messages are spam. The average worker spends about 30% of his or her work time managing email, or about two and a half hours a day. Also, 64% of people say they open an email because of the subject line. Email, originally, it was a fun and game kind of activity. It was new, it was quick, it was informal. Almost before anyone knew what happened, email was being used for business. And the same informality was used.
It was seen as an unofficial message. And that misguided view created numerous problems. Problems which businesses continued to try to overcome. So as you proceed through this course, you will learn tips on how to use email effectively and efficiently, who should versus who shouldn't receive it, what to send versus what not to send, when to use versus when not to use, why to use versus why not to use, and how to use versus how not to use. By the time you complete the course, you will realize that it's not just an email.
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