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Entrepreneurship Fundamentals

with Whitney Johnson

Video: Welcome

Discover the basics of becoming an entrepreneur and running your own business.
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  1. 4m 9s
    1. Welcome
    2. Using the exercise files
    3. Are you an entrepreneur?
      2m 53s
  2. 18m 16s
    1. Finding a problem to solve
      3m 35s
    2. Playing in your own field
      4m 17s
    3. Playing to your distinctive strengths
      2m 59s
    4. Determining whether you have a business or a hobby
      3m 19s
    5. Finding your first customer
      4m 6s
  3. 27m 54s
    1. Writing a business plan
      2m 40s
    2. Setting prices
      3m 45s
    3. Deciding between online vs. brick and mortar
      4m 28s
    4. Building a financial model
      3m 23s
    5. Deciding on a legal structure
      3m 41s
    6. Protecting your intellectual property
      4m 12s
    7. Gearing up operationally
      2m 18s
    8. Bootstrapping your business
      3m 27s
  4. 16m 52s
    1. Deciding on a cofounder
      4m 47s
    2. Hiring the right people
      4m 12s
    3. Getting the right advisors on board
      3m 55s
    4. Tapping into networks of expertise
      3m 58s
  5. 22m 54s
    1. Telling your story
      4m 8s
    2. Building a website
      3m 26s
    3. Chasing customers until you catch them
      3m 52s
    4. Serving your customers
      3m 47s
    5. Refining your business idea
      3m 57s
    6. Becoming a thought leader
      3m 44s
  6. 21m 36s
    1. Using the right metrics
      3m 44s
    2. Learning to negotiate
      3m 45s
    3. Minding your cash
      3m 0s
    4. Put failure in its place
      3m 50s
    5. Managing stress
      3m 22s
    6. Documenting processes
      3m 55s
  7. 19m 40s
    1. Understanding capital options
      4m 19s
    2. Crowdfunding
      2m 56s
    3. Pitching investors
      4m 32s
    4. Valuing your company
      4m 20s
    5. Reaching a deal
      3m 33s
  8. 9m 7s
    1. Preparing mentally
      3m 33s
    2. Staying true to your vision
      3m 38s
    3. Balancing entrepreneurship and life
      1m 56s

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Entrepreneurship Fundamentals
Video duration: 0s 2h 20m Appropriate for all


Have you always wanted to run your own business but not known where to start? Or perhaps you've already begun and need a healthy dose of inspiration? In this course, Wall Street analyst, venture capital firm founder, and entrepreneur Whitney Johnson helps you discover the joys of owning and running your own business. Take a look at how to vet your idea, find your customers, launch lean, grow and scale, and look for funding to expand.

Topics include:
  • Finding your idea/problem to solve
  • Finding your first customer
  • Writing a business plan
  • Deciding on a legal structure
  • Building a team of employees and advisors
  • Marketing your business
  • Building a website
  • Minding cash
  • Managing stress
  • Funding growth
  • Balancing entrepreneurship and life


- Nearly every day, I meet someone who wants to start a business or who has already started a business but isn't sure what to do next. These individuals dream of doing something grand. They dream of becoming successful entrepreneurs. I'm here today to help you realize this dream. My name is Whitney Johnson. I've been in the trenches as an investor and entrepreneur for over 20 years. I want to share with you what I've learned about starting and building a business. From finding your big idea, to picking co-founders, to marketing, scaling and funding your business, this course is about providing you with the fundamentals of entrepreneurship.

Let's get started.

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Exercise files video

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Exercise files

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