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In Creating an Effective Resume, author Mariann Siegert provides step-by-step guidance on creating resumes that highlight accomplishments and specifically target a potential employer's needs. The course covers how to build a resume that encompasses action statements, keywords, styling, and effective content, while addressing common stumbling blocks such as handling employment gaps and career changes. Framing the resume as a vital component of a personalized marketing campaign, Mariann shows how to conduct employer research and utilize keyword optimization techniques to increase a resume's potential of being found by employers and recruiters on resume banks and job sites. Also included are tips on writing cover letters and thank-you notes. Exercise files accompany the course.
Each resume bank has its own protocol and types of file formats that you can upload, such as Word, RTF, or TXT. You may find when you upload your resume to a resume bank the formatting falls apart, and your masterpiece ends up looking unprofessional and just plain ugly. Some banks allow you to upload in Word format, yet they still fall to pieces after uploading, most especially if you've built your resume using tables or if you put your contact information in the header.
You may find the margins collapsed, your bullets disappear or changed, or your indenture thrown off. If the bank allows you to upload in PDF format, that will be your best bet, as far as keeping your resume intact. The only negative thing about doing it that way is most to the recruiter's and many inside employer's applicant tracking systems will not convert, or are unable to download PDFs into their systems. Most banks provide a way to look at the resume directly after uploading. Hopefully, you will find you just need to tweak something or fix a small formatting issue.
Many banks provide a small editing feature, and it's easy to fix. Other times, you may find the editing tools the resume bank provides just aren't powerful enough and there's nothing you can do to put it back together. In that case, you need another strategy. You can go back to Word and try fixing, uploading, and checking again. If that doesn't work, you may need to upload your resume in Rich Text Format, or RTF, if the bank allows. When you save a Word document to RTF format, especially one that is heavy on formatting or uses tables, you will need to do a lot of work to make it visually appealing once again. But having both of these types of formats is not only a great idea, but they will be handy tools to have in your job-search toolbox.
For more information on this, see the chapter on saving to different file formats. Next, see if the resume bank gives you the option to view your resume as the employer or recruiter. It's a great layered double-checking what they will see. Finally, if the bank allows you to download your resume, download, open, and print. Make sure you see how it looks on those ends as well. You may need to do a little or a whole lot of tweaking to your resume. Just be sure you don't simply upload and expect it to look great on the other end.
Online technology when dealing with resume banks just isn't there yet. Upload, tweak, check, and do it all over again if needed, or save to another format that holds its formatting. You don't want to look like you don't know anything about technology or are unprofessional, just because the technology available made your beautiful masterpiece fall to pieces.
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