Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now

Determining your area of authority


Becoming a Thought Leader

with Dave Crenshaw

Video: Determining your area of authority

Determining your area of authority provides you with in-depth training on Business. Taught by Dave Crenshaw as part of the Becoming a Thought Leader
please wait ...
Watch the Online Video Course Becoming a Thought Leader
Video Duration: 2m 32s44m 58s Appropriate for all May 09, 2012 Updated Jan 03, 2013

Viewers: in countries Watching now:

View Course Description

Join author and business coach Dave Crenshaw as he shows you the keys to becoming a respected thought leader and authority in your field. Whether you're already a visible professional or hoping to improve your presence, decision-making ability, and influence, this course can prepare you to take a meaningful step forward. Being recognized as a thought leader and authority inside and outside your company builds career capital and paves the way for new opportunities. This course demonstrates a step-by-step process to help you identify your thought leadership focus, find a mentor, develop expertise within your company, build a meaningful network externally, and develop personal publicity.

This course is one of a series of five Dave Crenshaw courses based on his Invaluable teaching methodology for professional development.

Topics include:
  • Discovering areas where you can contribute thought leadership
  • Developing company knowledge that makes you an expert
  • Building an authority ladder externally
  • Gaining publicity
Dave Crenshaw

Determining your area of authority

What should I become an authority in? This is an important question to answer because it's going to build the foundation for all the work we do in this course. In the authority identification worksheet, you'll see a simple chart. The first section asks you to list three talents. I define talents as activities where you are gifted, that you love to do, and where you've developed skills. When all three of those come together, you have a talent. List your top three talents in this section of the worksheet.

Next, you'll list your most valuable activities, or MVAs. These are your activities that are worth the most per hour, that you would have to pay someone else the most money to perform them as well as you can. Choose your top two MVAs and list them here. Next, you'll see two columns, advice and like. Check the advice column if that's an area that people commonly come to you for advice or mentorship.

Check the like column if this is an area where you would like to be recognized as an authority. It's important that you enjoy sharing your knowledge with others in the activities you choose, since you'll be doing more of that in the future. Now look for talents and activities where you've put check marks in both the advice and like columns. Also look for areas where your talents and your most valuable activities are the same. Wherever you have a match between your MVA, your talent, advice, and like, is likely the area in which you want to build authority.

Below this table, you'll complete two statements. The first says, "Inside of the company I work for I would like to be known as an authority on..." Go ahead and finish this sentence. The second statement for you to complete is, " In the public, I would most like to be known as an authority on..." Sometimes your answers to these questions will be different. This is common when you're new to your career and haven't yet established authority in a particular field in the public or in your company.

If the two answers are the same that will make your path to becoming an authority even easier. In the upcoming videos, I'll discuss how you can create a plan to build your authority in that area, both inside and outside your company.

Find answers to the most frequently asked questions about Becoming a Thought Leader .

Expand all | Collapse all
please wait ...
Q: This course was updated on 01/03/2012. What changed?
A: This course was retitled, streamlined, and refined throughout, resulting in a slightly shorter runtime. We also added new graphics and a new welcome movie. 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.

Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

* Estimated file size

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.

Mark all as unwatched Cancel


You have completed Becoming a Thought Leader.

Return to your organization's learning portal to continue training, or close this page.


Upgrade to View Courses Offline


With our new Desktop App, Annual Premium Members can download courses for Internet-free viewing.

Upgrade Now

After upgrading, download Desktop App Here.

Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member ?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Start your FREE 10-day trial

Begin learning software, business, and creative skills—anytime,
anywhere—with video instruction from recognized industry experts. provides
Unlimited access to over 4,000 courses—more than 100,000 video tutorials
Expert-led instruction
On-the-go learning. Watch from your computer, tablet, or mobile device. Switch back and forth as you choose.
Start Your FREE Trial Now

A trusted source for knowledge.


We provide training to more than 4 million people, and our members tell us that helps them stay ahead of software updates, pick up brand-new skills, switch careers, land promotions, and explore new hobbies. What can we help you do?

Thanks for signing up.

We’ll send you a confirmation email shortly.

Sign up and receive emails about and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from

Sign up and receive emails about and our online training library:

Here’s our privacy policy with more details about how we handle your information.

submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.