Developing a Competitive Strategy Preview

Developing a Competitive Strategy

With Anil Gupta Liked by 7,346 users
Duration: 1h 4m Skill level: Intermediate Released: 10/16/2014

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Course details

Competitive advantage is not about how good you are but about whether you're faster, better, or cheaper than competitors in your particular market. In this course, global strategy expert Anil Gupta, a professor at the University of Maryland, provides an overview of the sources of competitive advantage. He explains how and why companies are always simultaneously competing in two arenas—onstage and backstage—and how competitive advantage is dynamic; an advantage you have today may not be an advantage tomorrow.

Skills you’ll gain

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Certificate of Completion

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Contents

What’s included

  • Test your knowledge 3 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

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