Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now

Characteristics of innovative products and services

Characteristics of innovative products and services provides you with in-depth training on Business.… Show More

Business Innovation Fundamentals

with Drew Boyd
image's PMI® Program
This course qualifies for 3.00 PDUs towards maintaining PMI® certification. Learn More

Video: Characteristics of innovative products and services

Characteristics of innovative products and services provides you with in-depth training on Business. Taught by Drew Boyd as part of the Business Innovation Fundamentals
Expand all | Collapse all
  1. 1m 41s
    1. Welcome
      1m 22s
    2. Using the exercise files
  2. 21m 37s
    1. What is innovation? Introducing Systematic Inventive Thinking
      3m 21s
    2. The principle of function follows form
      4m 8s
    3. The closed-world principle
      4m 16s
    4. Characteristics of innovative products and services
      3m 51s
    5. Challenging the myth of thinking outside the box
      3m 11s
    6. Challenging the myth of serendipity
      2m 50s
  3. 11m 55s
    1. Functional fixedeness
      2m 26s
    2. The subtraction technique
      2m 59s
    3. Subtraction in action
      4m 8s
    4. Addressing common challenges
      2m 22s
  4. 10m 35s
    1. Structural fixedness
      2m 32s
    2. The division technique
      2m 43s
    3. Division in action
      3m 3s
    4. Addressing common challenges
      2m 17s
  5. 16m 25s
    1. The multiplication technique
      4m 24s
    2. Multiplication in action
      4m 39s
    3. Zooming in and zooming out
      4m 51s
    4. Addressing common challenges
      2m 31s
  6. 15m 45s
    1. The task-unification technique
      4m 19s
    2. Task unification in action
      4m 14s
    3. Using task unification for business issues
      4m 27s
    4. Addressing common challenges
      2m 45s
  7. 17m 49s
    1. The attribute dependency technique
      3m 32s
    2. Creating an attribute dependency matrix
      3m 37s
    3. Types of dependencies
      4m 12s
    4. Attribute dependency in action
      4m 31s
    5. Addressing common challenges
      1m 57s
  8. 27m 7s
    1. Running ideation workshops
      4m 13s
    2. Which technique to use
      3m 26s
    3. Creating new services and processes
      3m 17s
    4. Creating digital innovations
      5m 12s
    5. Involving customers
      5m 49s
    6. Evaluating ideas
      5m 10s
  9. 14m 48s
    1. Mastering innovative thinking
      3m 42s
    2. Building a pilot program
      3m 56s
    3. Addressing organizational challenges with innovation
      4m 3s
    4. Next steps
      3m 7s
  10. 52m 41s
    1. About Drew
      2m 9s
    2. What is innovation?
    3. What got Drew started in innovation?
      2m 15s
    4. On innovation as a skill
      1m 53s
    5. On innovation as part of your business
      1m 58s
    6. On resistance to innovation
      3m 31s
    7. On innovation's tainted image
      2m 34s
    8. Where do you apply innovation strategies?
      2m 31s
    9. Who should lead an innovation effort?
      3m 6s
    10. On favorite innovation experiences
      3m 51s
    11. On innovation vs. strategy
      3m 36s
    12. On working with innovation consultants
      3m 20s
    13. On trends in innovation
      3m 26s
    14. On innovation as competition
      2m 32s
    15. On innovative companies
      2m 43s
    16. On generating vs. executing ideas
      3m 2s
    17. Can you overdo innovation?
      2m 1s
    18. How do you start innovating?
      3m 44s
    19. On the most innovative products
      3m 38s

please wait ...
Characteristics of innovative products and services
Video Duration: 3m 51s 3h 10m Appropriate for all


Characteristics of innovative products and services provides you with in-depth training on Business. Taught by Drew Boyd as part of the Business Innovation Fundamentals

View Course Description

Innovation propels companies forward. It's an unlimited source of new growth and can give businesses a distinct competitive advantage. Learn how to innovate at your own business using Systematic Inventive Thinking, a method based on five techniques that allow you to innovate on demand. In this course, author and business school professor Drew Boyd shares the techniques he's taught Fortune 500 companies to innovate new services and products. Drew provides real-world examples of innovation in practice and suggests places to find your own opportunities to innovate.

In the bonus chapter, Drew shares insights from his own career and answers tough questions on resistance to innovation, innovation and leadership, and the difference between generating vs. executing innovative ideas.

This course qualifies for 3 Category A professional development units (PDUs) through, PMI Registered Education Provider #4101.

Topics include:
  • What is innovation?
  • Understanding the myths about creativity and barriers to innovation
  • Understanding the characteristics of innovative products and services
  • Using the five techniques of Systematic Inventive Thinking
  • Creating new services and processes at work
  • Running innovation workshops
  • Involving customers in innovation
  • Mastering innovative thinking

  • The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

Characteristics of innovative products and services

Innovations come in many sizes and shapes from every industry touching every part of our lives. But some new concepts are more creative than others. As you learn and practice the SIT method, you want to generate ideas that have one or more of these five characteristics: mobility, adaptability, simplicity, specificity, and ideality. Let's look at each one of these. First is mobility. A product is more innovative when it helps us lead a more mobile lifestyle.

Smart phones are a great example of this. But mobility is not just about communications. Mobile products do something that makes moving around easier and more effective. For example, mobile products might have a way to sense your location and use that information to provide relevant information to you at that specific moment. Or perhaps the product changes the way it works, depending on where you are, how you got there, and what you do when you arrive. If you generate a new concept that helps people on the go, you probably have a winner on your hands.

Another thing to look for is adaptability. Great products adapt and morph, depending on how they're used. They become smart by changing their characteristics in a way that is most beneficial to the user at that particular moment. For example, in recent years, home builders have begun adding a special type of flooring with sensors that know when someone is in the room. The floor detects how many people are there and even knows who they are. It then changes something in the room, such as the lighting or the music, depending on who those people are.

Next is simplicity. Products and services that are simple tend to be easier to use. They have fewer moving parts, and they're less likely to break down. For example, imagine a bicycle that folds in half so that it's easier to store. A simple idea. Always remember that just adding a lot of bells and whistles to your product can overwhelm the consumer, so keep it simple. You'll attract more with less.

Unique products are those that use parts of the problem to become the solution. It's called specificity. For example, researchers are creating a vehicle-based system called Eye Tracker that monitors a driver's face for signs of drowsiness. It signals an alarm when it detects patterns in the eye and facial movements that indicate a lack of awareness. The problem of drowsiness triggers the solution. As you create new concepts, don't overlook the elements of the problem you were solving.

The solution may be right under your nose. And finally, look for the characteristic known as ideality. Innovative products have this characteristic when the solution to a problem only appears when it's needed. Think of it this way. The product or its main benefit is invisible but then appears when the problem appears. Transition sunglasses have this characteristic. They get darker as the light outside gets brighter. But indoors, the sunglasses look like regular glasses.

Keep in mind that as you develop your innovations, not every new concept will have these characteristics. But as a general rule, you should strive to look for concepts with one or more of these characteristics. Think of these as a set of criteria that can help you evaluate the innovativeness of your product or service. After all, that's the point of innovation, to create and unlock new value for the marketplace.

There are currently no FAQs about Business Innovation Fundamentals.






Don't show this message again
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.

Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Join now Already a member? Log in

* Estimated file size

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.

Mark all as unwatched Cancel


You have completed Business Innovation Fundamentals.

Return to your organization's learning portal to continue training, or close this page.


Upgrade to View Courses Offline


With our new Desktop App, Annual Premium Members can download courses for Internet-free viewing.

Upgrade Now

After upgrading, download Desktop App Here.

Become a Member and Create Custom Playlists

Join today and get unlimited access to the entire library of online learning video courses—and create as many playlists as you like.

Get started

Already a member?

Log in

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

You started this assessment previously and didn’t complete it.

You can pick up where you left off, or start over.

Resume Start over

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Thanks for signing up.

We’ll send you a confirmation email shortly.

Sign up and receive emails about and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from

Sign up and receive emails about and our online training library:

Here’s our privacy policy with more details about how we handle your information.

submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.