Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now

Building a community


From:

Insights from a Content Marketer

with C.C. Chapman

Video: Building a community

Using social media to get your content seen is a core part of content marketing. Let's face it; you want to give your content wings and routes, you want to get it out there for people to see, and social media makes that possible. In the past, when you put a print ad in a magazine, or a television commercial, there wasn't a way for me to easily share it with others. Social media is all about sharing. So make sure when you put your stuff out there, little things, like make sure that it's watermarked, or has your URL somewhere on the video or the photo, so people can find you later.
please wait ...
Watch the Online Video Course Insights from a Content Marketer
17m 58s Appropriate for all Nov 01, 2012

Viewers: in countries Watching now:

Discover the secrets of a veteran content marketer. In this interview-style course, author C.C. Chapman teaches how storytelling—creating a compelling narrative around your content or product—is at the heart of both marketing and business, using examples from his own career. Learn about the goals of content marketing, the tools and skills you'll need to run a successful campaign, and how to leverage social media and mobile technology to promote your message. C.C. also touches on the importance of dealing with negative feedback gracefully and maintaining relationships in social media communities.

Topics include:
  • What is content marketing?
  • Getting started with a small budget
  • Building a community
  • Finding your "human" voice
  • Publishing content regularly with an editorial calendar
  • Measuring success
Subject:
Marketing
Author:
C.C. Chapman

Building a community

Using social media to get your content seen is a core part of content marketing. Let's face it; you want to give your content wings and routes, you want to get it out there for people to see, and social media makes that possible. In the past, when you put a print ad in a magazine, or a television commercial, there wasn't a way for me to easily share it with others. Social media is all about sharing. So make sure when you put your stuff out there, little things, like make sure that it's watermarked, or has your URL somewhere on the video or the photo, so people can find you later.

Put it on the social networks that are relevant for your audience. Put it up on Facebook, and YouTube, and Vimeo, and Flickr, and all these other services, so that people can see it, they can like it, they can comment on it, and they can take it and share it, and embed it on their own sites. That's where social media is so important to content marketer, because suddenly not only do you have the megaphone of the Internet, but everybody who sees every piece of your content also has that megaphone, and they can share whatever they find from you that they like, they can share with the world.

Your community is vital to your content marketing success, because those people are already, they are predisposed to you; they know you. When you push out something, they're probably already seeing it, because they're following you on the proper channels, they are subscribed to your newsletter, they read your blog, or other channels. But the key to content marketing is them sharing it beyond; them sharing it with their own communities. What you subscribe to and what I subscribe to are different. I spend time on different networks. I have different friends. I have different communities I'm part of. So your hope is that the people that are part of your community are going to share what you create, what resonates with them, out to their communities.

They are going to say, hey! Take a look at this; this is awesome. You need to check out this service. I love what they're doing. That's where the real magic of having a community of your own shines forth, and it's where content marketing goes. That's what the success is, is sharing it with others. As you think about creating mobile content, also keep in mind location. Our phones, our tablets, even our laptops now, know where we were physically located while we're consuming content.

That's going to become very important in the very near future. I'm going to walk into a town, and I might pull out my phone, and I might say, I am looking for dinner tonight, where could I go? If your content is tagged with geolocation, perhaps your video pops up, and says hey! We're the best pizza joint down the road from you. Come visit us. That technology is right on the cusp of happening right now, so think about it as you're producing your content. Is there something we can do where we specifically want this content to address local people to where we are.

There are currently no FAQs about Insights from a Content Marketer.

 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

* Estimated file size

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Insights from a Content Marketer.

Return to your organization's learning portal to continue training, or close this page.


OK

Upgrade to View Courses Offline

login

With our new Desktop App, Annual Premium Members can download courses for Internet-free viewing.

Upgrade Now

After upgrading, download Desktop App Here.

Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member ?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your lynda.com subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Start your FREE 10-day trial

Begin learning software, business, and creative skills—anytime,
anywhere—with video instruction from recognized industry experts.
lynda.com provides
Unlimited access to over 4,000 courses—more than 100,000 video tutorials
Expert-led instruction
On-the-go learning. Watch from your computer, tablet, or mobile device. Switch back and forth as you choose.
Start Your FREE Trial Now
 

A trusted source for knowledge.

 

We provide training to more than 4 million people, and our members tell us that lynda.com helps them stay ahead of software updates, pick up brand-new skills, switch careers, land promotions, and explore new hobbies. What can we help you do?

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.