In this succinct course, author, speaker, and marketing expert Lorrie Thomas Ross provides an overview of the basics of branding your business or yourself through consistency, communication, and effective collateral. The course shows how images, messaging, and market positioning can help you build visibility and credibility among customers. It includes real examples of successful brands and how aspects such as color, logos, and fonts, not to mention a strong web presence, contribute to their success.
Looking at trends and a gallery of brands
Positioning your brand in the marketplace
Integrating images and style
Developing a business promise
Creating a style guide
Trademarking your brand
Tying together the print and web site design for a brand