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SEO: Link Building in Depth
Illustration by Richard Downs

Working with article syndication


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SEO: Link Building in Depth

with Peter Kent

Video: Working with article syndication

Article syndication is very similar to press releases. Essentially, you're writing a different type of article, not an article praising your company or announcing something but some kind of informative article, then distributing it through article syndication libraries. The purpose of an article syndication library is in theory at least to provide repository of articles that website owners can pick from to help bulk-up their sites. You provide your article with permission for site and blog owners to use the article, and in return, they agree to run the articles author information along with the article including a link back to your site.

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SEO: Link Building in Depth
2h 27m Intermediate Oct 26, 2012

Viewers: in countries Watching now:

There are two sides to search engine optimization (SEO): on-page and off-page optimization. Off-page means getting links from other websites to point back to your site, which strengthens your site's position in search engine results. In this course, author Peter Kent dissects the anatomy of a link, explains how links affect page ranking, and reveals the properties that make an excellent inbound link. The course also evaluates reciprocal linking; link building via press releases, blogs, and articles; and the importance of using quality links that are search-engine friendly.

Topics include:
  • Understanding Google PageRank results
  • Analyzing links
  • Building local and directory links
  • Working with article syndication services
  • Creating link bait
  • Distributing links of social networks
  • Buying links: the pros and cons
Subjects:
SEO Marketing
Author:
Peter Kent

Working with article syndication

Article syndication is very similar to press releases. Essentially, you're writing a different type of article, not an article praising your company or announcing something but some kind of informative article, then distributing it through article syndication libraries. The purpose of an article syndication library is in theory at least to provide repository of articles that website owners can pick from to help bulk-up their sites. You provide your article with permission for site and blog owners to use the article, and in return, they agree to run the articles author information along with the article including a link back to your site.

That doesn't always happen of course, sometimes site owners simply run article without attribution. But it does most of the time. Thus, by distributing your article through the syndication libraries you potentially end up with links back to a website from two types of locations. From any websites on which the article ends up after being pulled from the syndication library and of course from the library itself. Article syndication used to be a very effective way to get links back to your site spread around the web.

Today, these sorts of links are not as good as they once were, but probably still help a little. And at the end of this article, I'll explain a special form of syndication that can bring more value. There are hundred of syndication libraries. And of course, you can submit to them directly. Sites such as GO Articles, Ezine Articles, Article Space, articlecity, ArticleTrader contain many thousands of articles each. And they're all indexed by Google. However, there's a lot of work to distribute widely by working with each site individually.

So instead, you may want to use a service that does the work for you. As an example, submityourarticle.com provides a web based console in which you enter your article and the service then sends it out to hundreds of different article libraries, while at the same time posting the articles on blogs for you. There are a number of these article syndication services out there such as Unique Article Wizard and distributeyourarticle.com and software such as Article Submitter. Search a little and you'll also find plenty of manual submission services too.

You can even find services that will write articles for you and then submit them. Article syndication doesn't have to be hugely complicated. Most of the article libraries do not allow keyworded links in the articles themselves, though some do. Typically, links are placed in the informational bio-box at the bottom of the article about the author box. In this box you get to say who wrote the article and provide a line or two about the author including a link or maybe a couple of links back to the author's website.

Remember, rather than a name or URL linked back to your site you want a keyworded link. Most article libraries have very low standards. Essentially, anyone can submit an article and also often the articles are poorly written. Some of the libraries try to keep the standards up though and in any case, you want well written articles because the better written and more interesting the article, the more likely it is to be picked up and used by site owners and bloggers. But there's another type of article site that is proliferated over the last few years.

Content sites that are very concerned that the articles they carry are well written. And these sites don't let just anyone throw any kind of garbage onto the site. Rather they have a submission process. You have to prove you can write. Some of these sites actually share revenues with writers paying them a portion of the advertising revenues earned from their pages. Most writers probably earn very little. But I do know one successful writer for a top site making a six figure income. In any case, from an SEO perspective, some of these sites can be very useful.

Of course you want a site that allows you to place links in your articles and create follow links, not no follow links. I'm not going to suggest which site is the best as these things change over time but you may want to research sites such as examiner.com, suite101.com, helium.com, hubpages.com, ideamarkerters.com and the like. These are high quality content sites, often regarded as citizen journalism sites. Dig around and you may find an opportunity to create keyworded links pointing back to your site from high value, high page rank websites.

Finally, another article syndication strategy that is rarely discussed. Write articles and provide them directly to bloggers to run on their sites. Find the blogs that are related to your area of business and approach them to see if they might want to run guest articles. Many blogs will, if the articles are interesting and well-written. There are even sites that connect blogs with bloggers for this very purpose. We'll look more blogs in the next video. A quick comment about duplicate content. Yes, it would be better if your articles were all different and in fact some services such as submit your article.com even provide tools that help you mix up your articles.

You provide several headers, several opening paragraphs, several closing paragraphs and so on, and the software then picks randomly so that each submitted article is different. If you're posting the blogs, you may want to manually modify your article so each blog to which you send an article gets a unique one. Article syndication is being used very successfully in many linking campaigns. And although there are plenty of low value syndication libraries, there are still high value syndication mechanisms available to you if you look carefully.

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