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In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
While Google's Keyword Research Tool is very helpful in giving us a lot of raw data to work with, it'll also provide as with a lot of keywords that don't truly relate to what we offer on our website. What we need to do is ask ourselves for every phrase, does it very specifically relate to what I offer on my website, and also, if someone typed this into a search engine, will they be happy to find my site, and then will my site fulfill the needs of the searcher if they came through on this keyword phrase? Then we're going to delete the phrases that don't relate or are not specific enough.
So let's look at each of these phrases and see if they are relevant to our website. Kindle, yes, that's obviously relevant. It relates to what we offer. ebook reader, yes, because we're going to be looking at ebook readers on our site. Book reviews, yes we're doing book reviews. Electronic books, yes, that's what Kindle has. It looks like a lot of these first ones meet the criteria. Let's just scroll down a little bit. Kindled, that doesn't really relate to what we offer. So what we'll do is just highlight this row, right-click and hit Delete and basically just keep on going like that.
Book review digest, that doesn't relate to what we do, so we'll delete that one. And you just want to get rid of the words that don't really relate, go through the whole thing. Now that we've gone through a few of these, you get the idea of what to look for. We want to winnow this list down to just the search terms that will work for our site. As you go through the terms, if you're not sure about any particular ones, just keep them for now. You can always remove them later. In fact, once you're done with this step, the next step is determining the competitiveness, when we'll remove additional words that have too many other websites for you to realistically rank highly.
In addition, once you've got your winnowed list, be sure to go back to the Keyword Research Tool to find more keywords for each category of your site and winnow those as well.
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