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In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant's take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.
This course was updated on 10/12/2012.
There are a few tools we're going to use during this course, so I want to quickly explain what they are and how to find them. First, now and then I'll be using a great little utility called Firebug, a Firefox add-on. If you'd like to use this tool, go into the Firefox add-ons, search for Firebug, and install it. It only takes a few moments. Let's close the add-ons and go back to the search results. Firebug lets you look at the HTML code underlying a web page, so you can see exactly how specific components were created.
You can even edit the page. You're not changing the original page of course, just modifying that was loaded into your browser, so you can see what a change would look like. We'll also be using the Google AdWords Keywords tool for analyzing keywords. I could give you the URL to find it, but it's actually quicker to search Google itself for the term 'Google AdWords Keywords tool' or even just 'Google Keywords tool.' And in any case, URLs such as these have a tendency to change. And then click on the link.
In the video on the site maps, we'll be looking at a free site-map creator called XML-sitemaps.com. Make sure you use the dash or you will end up in completely the wrong place. When we talk about links pointing to a site, we'll talk about a couple of useful link-analysis services: first, Yahoo! Site Explorer Service, and a very sophisticated link analysis tool called Majestic SEO. Unfortunately, Majestic can be somewhat complicated to learn and understand, but it's worth spending a little time on it because it really is a usual system.
You'll probably also want to install the Google toolbar, which you can find at toolbar.google.com. Play with these tools. I'm betting you'll love them.
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