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Using the AdWords desktop editor

From: Pay-Per-Click Fundamentals

Video: Using the AdWords desktop editor

One great and easy way to save time when working on paid Some of the pros. And, you can archive a copy of the account, in case Find and edit duplicate keywords.

Using the AdWords desktop editor

One great and easy way to save time when working on paid search in Google AdWords is to take advantage of their free desktop editor. Download and save the program to your computer, sign in with your AdWords credentials, and you can download your accounts, campaigns, everything. Work on your account, make changes, and then upload those changes to your account when ready. And the next time you log into your AdWords account, you'll see that they're there off and running. Let's walk through some of the pros and cons of using the AdWords Editor. Some of the pros. Changes you make are offline and wait until you upload them to the account. You can share potential changes as a draft and share with others.

You can see your entire account in one screen. You can download and view statistics in the Editor to help you make decisions. And, you can archive a copy of the account, in case your new strategy goes off the rails and you need to revert. Unfortunately I've had this happen more than once. Having a backup copy was a lifesaver though. One of the biggest pros and what I use it for most often, is that you can copy and paste entire campaigns, ad groups, keyword lists with just a few simple clicks. Even between other accounts. Another pro is that you can quickly add tracking or change ads.

You can copy and paste ad text, destination URLs, UTM code tracking, or add ad IDs. Find and edit duplicate keywords. This feature is awesome and my second most used. You can find duplicate keywords across the account easily. Honoring word order, match type, within a single campaign, or ad group, or group of ad groups. And across the entire account. Some additional pros, because you can never have too many. Adjust match text for many keywords at once, so if you wanted to change from a broad, to a phrase, from phrase to exact, no problem. You can find a replace text in ads or keywords lists, so, like if your promo changes, or if free shipping offer or sale, no problem.

You can navigate much faster offline than waiting for the online screens to load. So, cool. But we have to talk about the cons, too, because that's only fair. So some of the cons of the offline editor. You do need to log in after uploading large groups of changes to make sure that everything went okay. If you're an evil super villain, you can assume that everything went according to plan, but if Hollywood has taught us anything, it's best not to assume. AdWords labels aren't supported yet, technically. Wait for it. PLA, or product listing ads management options are limited. And you can only manage location and sitelink ad extensions at this time, no call or app support yet.

I highly recommend after you're comfortable with navigating through the web interface that you make this tool part of your regular optimization efforts. It will save you a lot of time and give you the ability to view more on your account at a time than just in the Web interface as well as work on your account offline holding changes until you're ready. Plus, it's free. So, go download it today.

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This video is part of

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Pay-Per-Click Fundamentals

34 video lessons · 3136 viewers

Elizabeth Marsten
Author

 
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  1. 1m 14s
    1. Welcome
      1m 14s
  2. 10m 9s
    1. What is pay-per-click (PPC) marketing?
      2m 2s
    2. Understanding PPC's role in your marketing mix
      2m 12s
    3. Pros and cons of PPC
      2m 30s
    4. Things to know before you get started
      3m 25s
  3. 14m 10s
    1. Creating a Google AdWords account
      5m 56s
    2. Creating a Bing Ads account
      6m 13s
    3. Setting up your account structure
      2m 1s
  4. 19m 32s
    1. Setting up campaigns in your new account
      6m 38s
    2. Choosing geographic targets and location-based settings
      4m 56s
    3. Setting daily and monthly campaign budgets
      3m 52s
    4. Creating ad groups without going overboard
      4m 6s
  5. 18m 32s
    1. Researching keywords
      5m 5s
    2. Selecting keywords
      5m 2s
    3. Selecting the match types for your keywords
      5m 4s
    4. Selecting negative keywords
      3m 21s
  6. 17m 13s
    1. Understanding what makes a good ad
      6m 31s
    2. Writing compelling ad copy
      4m 35s
    3. Testing your ad copy
      2m 49s
    4. Using dynamic keyword insertion in ad copy
      3m 18s
  7. 11m 41s
    1. What is quality score?
      3m 52s
    2. Using and improving your Google AdWords quality score
      4m 50s
    3. Using and improving your Bing Ads quality score
      2m 59s
  8. 16m 2s
    1. Using Google's Display Network
      7m 58s
    2. Understanding the Google and Bing search partner networks and how they work
      3m 51s
    3. Using the Bing Ads content network
      4m 13s
  9. 26m 43s
    1. Reviewing your metrics
      4m 32s
    2. Interpreting results
      6m 7s
    3. Installing conversion tracking
      8m 46s
    4. Troubleshooting common performance problems
      7m 18s
  10. 13m 14s
    1. Using the AdWords desktop editor
      2m 41s
    2. Using the Bing Ads desktop editor
      3m 9s
    3. Tips and tools for using offline editors
      7m 24s
  11. 1m 12s
    1. Next steps
      1m 12s

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