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In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
So let's talk about title tags. Title tags are one of the most important components to your SEO campaign. It is weighted very heavily by all search engines. So it's important to use the most important keyword phrases for each page of the website in the title tag. Make sure that your website allows you to customize title tags for every page of your site. If it doesn't, talk to your website developer immediately to have them implement this. Let's look at the various places where your title tag can show up.
One of the places where the title tag can show up is in the source code of your page. So let's take a look at the source code of the My Kindle Reviews site. We'll go to View > Page Source. Here's what the title tag looks like in the source code. You can see the title text in between the title tags. Here is one place where the information contained in your title tag shows up visibly to people, right at the top of your browser.
In addition, the information contained in title tags is the clickable link to your site when it shows up in the search result pages. Let's do a Google search for My Kindle Reviews and see. Here's the title tag in the clickable part of the link. Now notice here that Google has truncated our title. This doesn't mean that they have only indexed this many words of the title. They index many more than they actually display. So don't worry about the number of characters you use in your title. Do make sure that the most important ones are near the beginning, however, if you don't want them to cut off in the display.
Since title tags are given so much weight by search engines and they are visible in so many places, be sure to use your most important keywords in a way that entices people to click your link in the search engines.
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