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SEO: Link Building in Depth

SEO: Link Building in Depth

with Peter Kent

 


There are two sides to search engine optimization (SEO): on-page and off-page optimization. Off-page means getting links from other websites to point back to your site, which strengthens your site's position in search engine results. In this course, author Peter Kent dissects the anatomy of a link, explains how links affect page ranking, and reveals the properties that make an excellent inbound link. The course also evaluates reciprocal linking; link building via press releases, blogs, and articles; and the importance of using quality links that are search-engine friendly.
Topics include:
  • Understanding Google PageRank results
  • Analyzing links
  • Building local and directory links
  • Working with article syndication services
  • Creating link bait
  • Distributing links of social networks
  • Buying links: the pros and cons

show more

author
Peter Kent
subject
Business, Online Marketing, SEO
level
Intermediate
duration
2h 27m
released
Oct 26, 2012

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Peter Kent

Peter Kent

Peter Kent has been working online since 1984, and doing business on the internet since 1993. The author of Search Engine Optimization for Dummies, Pay Per Click Search Engine Marketing for Dummies, and all seven editions of The Complete Idiot's Guide to the Internet, he also has plenty of real-world experience promoting products and services through the web. As a consultant, he has helped many different businesses—including Amazon.com, Lonely Planet, Zillow, Tower Records, and literally hundreds of medium and small businesses—with SEO and online-marketing advice. Peter lives in Denver, Colorado, but hails from Chichester, England.
Course Title   Level   Duration   Released  
Analyzing Your Website to Improve SEO Intermediate 1h 43m 10/2012  {8}
SEO: Link Building in Depth Intermediate 2h 27m 10/2012  {8}

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