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SEO: Link Building in Depth

with Peter Kent

Video: Welcome

Investigates the anatomy of a link, how links affect page ranking, and the properties that make an excellent inbound link.
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SEO: Link Building in Depth
Video duration: 0s 2h 24m Intermediate Updated Sep 14, 2015


There are two sides to search engine optimization (SEO): on-page and off-page optimization. Off-page means getting links from other websites to point back to your site, which strengthens your site's position in search engine results. In this course, author Peter Kent dissects the anatomy of a link, explains how links affect page ranking, and reveals the properties that make an excellent inbound link. The course also evaluates reciprocal linking; link building via press releases, blogs, and articles; and the importance of using quality links that are search-engine friendly.

Topics include:
  • Understanding Google PageRank results
  • Analyzing links
  • Building local and directory links
  • Working with article syndication services
  • Creating link bait
  • Distributing links of social networks
  • Buying links: the pros and cons


Hello and welcome to Link Building In Depth. I'm Peter Kent and I'll be helping you understand the importance of links for search engine optimization. While it's sometimes possible to get a site ranked high in the search engines without worrying too much about links, that's rarely the case. If you have plenty of competition for your keywords, lots of other websites trying to rank well for the same terms as you, then a strong linking strategy is essential. I'm going to stop by providing a little background.

I'll explain just a little about the evolution of search engines to set the stage and then I'll explain why links are important to them. With the introductory stuff out of the way, we'll jump in and learn about what links are and what they can do for your website. I'll discuss Google PageRank and also the role of keywords, and why you want to Google bomb your site. Of course, I'll also explain what things to avoid when creating links. Once you understand the basics, we'll get into how to actually create links, how to get other websites to link to yours.

I'm going to explain the link game and then talk about low hanging fruit, the links you can get quickly and easily. In addition, you're going to learn about the link business, the things that the search engines hate, such as buying links, plus a bit of link jargon and some information about working with firms that can help you create the links. In some ways linking is the worst part of SEO. With onpage issues, page optimization and site structure, you have total control. It's your site after all.

But with linking, it's different. You're trying to convince other people to link to your site. There are lots of ways to do that, some good and some not so good, but getting really useful links can often be difficult. So let's get started with Link Building In Depth.

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