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In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
There are many HTML tags used when any web page gets coded. However, there are some tags where using keyword phrases within them can help the search engines to determine the relevancy of your page. Here are the HTML tags that can be useful for SEO purposes. Title tags. These are the most useful of all HTML tags, because search engines give them lots of weight. Meta description tags. These should describe your page so that it entices people to click on your listing at the search engines.
Now, before I continue with the rest of the useful HTML tags, I wanted to say a few words about the meta keywords tag. It's not included in my list because not only is the meta keywords tag not the key to SEO nor has it ever been, it's not even looked up by Google. Its main use today is to help your own on-site search engine determine relevancy. While some search engines still index the information contained within the meta keywords tag, this info will only help your site in the rankings of those search engines if you use technical terms or misspellings that are nowhere else on the page and no or very few other websites are using those terms on their pages.
With that out of the way, let's continue with the useful tags. Header tags, for example, H1, H2 tags. These are great places for you to use keyword-rich headlines. Anchor text. This is the words you'll use in the clickable part of any text link. Image alt attributes. These are also known as alt tags and should be used when you have image navigation on your website. Remember this when you're thinking about using keywords within your HTML content. While there are many places you can put them, be sure that you use your judgment.
In other words, just because you can put them everywhere, it doesn't mean you should. Only use them where it makes the most sense for each page, nothing more, nothing less.
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