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In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
Let's review the top techniques for SEO success. Optimize your site for your target audience, not search engines. Yes, I know that sounds counterintuitive, but as you've learned in the rest of this course, the search engines are looking for the best site for their users, the searchers. So always keep this in mind with everything you do on your website. Always research keywords and choose the most relevant ones that best describe the focus of the page, get actual searches, and aren't too competitive. Categorize your site architecture and navigation based on what's most important and use descriptive anchor text or alt attributes in your links that correlate with your keyword phrases.
Build and maintain online link partnerships with others, such as your customers, your partners and other companies you have a stake in and communities that you participate in. Get out into the social media world and start promoting all your great stuff. Review your web analytics on a regular basis to see what's working and what's not. If something's not working, figure out why and try to fix it. With stuff that is working, try to repeat it elsewhere. All of these things I've reviewed are the basics of SEO in a nutshell.
You can read about it and watch training videos on it all day and all night, but it's only going to work for you if you roll up your sleeves and start doing it.
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