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In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
Let's talk about some real world link bait ideas. I asked my colleague and link building guru, Debra Mastaler from Alliance-Link, for some tips in this area as it's what she specializes in. So the rest of what you'll hear in this video comes from Debra's brainstorming for our example Kindle site. The first thing Debra suggested was to create a step-by-step blog post on some technical aspect of using the Kindle. For example, how to find and download free books without using Amazon.
We would want to supply screenshots for each step and also explain a bit about copyright law and why these books are free. Then it would post this sort of content in the Kindle category of the web site. The idea is to appeal to those people who would be seeking this information. Another idea was to provide step-by-step video on the same topic, embed it on our website and then upload it to YouTube and other video sites. This would probably be something like these courses here at lynda.com and would appeal to those visual people who like to learn through videos.
How about doing a step-by-step podcast on the same topic and posting it to our site then uploading it to various podcast directories? Can you see where we are going with this? It's all multiple forms of the same content, which provides us with the opportunity to reach a wider audience as well as gain links from different types of directories. Once all those different forms of content are created, we should issue a press release announcing the new articles, video, and podcast series through a press release service such 24-7PressRelease.
Another thing we could do is add our blog's RSS feed to RSS blog directories such as Feedage and Feedzilla. There is a great list at the top-rank blog of these types of blog directories, which take submissions. Once we have our main content produced, we could write abbreviated version of the articles. We will want to keep these down to 400 words or less, then submit them to top article directories such as ezinearticles, articlebase, goarticles, Article Alley, and articledashboard.
Next, we will want to seek out Kindle bloggers and find out if they might be interested in any guest articles or posts. This will get our stuff on their site with a nice link back in the bio. We can also add Amazon promotions to our site. They have an Amazon deal of the day where we could write post on deals that are relevant to the Kindle or to books. This creates even more linkable content. How about writing a post on free Kindle books in foreign languages? We could focus on one language at a time, start with 15 to 20 books and then add more languages later.
Then we would announce the new content in English and in the foreign language. Again, it's all to go above and beyond the norm of what's already around and to gain more market share. We could also write a post on charging a Kindle and downloading books outside of the US. This too could appeal to a larger demographic. We would want to focus on couple of countries then post as a step-by-step with photographs. With these photos we could create a Flickr stream and tag each photo with keywords. In essence we want to build a little Kindle community right on Flicker.
All of these things can apply to whatever your site is about as well. You just have to think of the right topic. Another suggestion would be to interview a well-know journalist who has written about Kindle and then ask for an update on his/her opinion. We would add the interview to our blog and issue a press release plus send an email announcement to interested bloggers. Just substitute Kindle here for whatever you offer and you get the idea. Debra came up with these ideas for my Kindle sites in less than 10 minutes.
There are hundreds of more types of content and promotion that could be done for this site. It's really a matter of how much time and energy or money I am willing to invest in order to become an authority site. Since this is just a hobby site, I'll try to do some of these things over time, but that will not have the same impact as if I was constantly churning out this type of great content and then getting the word out about it to the appropriate channels. For a business web site where it's imperative to be known as an authority and where there are hundreds or thousands of competitors, it's usually worthwhile to put these ideas into action.
In fact, it's imperative to do so if you want to try to rank for competitive keyword phrases.
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