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Search Engine Optimization Getting Started (2010)

Real-world link bait ideas


From:

Search Engine Optimization Getting Started (2010)

with Jill Whalen
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  1. 1m 33s
    1. Welcome
      1m 4s
    2. Using the exercise files
      29s
  2. 6m 20s
    1. Understanding how search engines work
      3m 50s
    2. What is SEO?
      2m 30s
  3. 25m 3s
    1. Introducing keyword phrases
      1m 21s
    2. The keyword research process
      4m 42s
    3. Performing keyword research
      4m 43s
    4. Winnowing out ineffective keyword phrases
      1m 58s
    5. Performing additional keyword research
      2m 44s
    6. Determining competitiveness of keyword phrases
      5m 42s
    7. Finding keyword gems
      3m 53s
  4. 12m 49s
    1. What site architecture means to SEO
      2m 1s
    2. Brainstorming main categories and subcategories for the web site
      4m 4s
    3. Creating a keyword phrase-to-page map
      3m 33s
    4. Using keywords in domain names and URLs
      3m 11s
  5. 18m 10s
    1. SEO in HTML tags
      1m 57s
    2. Title tags
      1m 56s
    3. Meta descriptions
      1m 33s
    4. Header tags
      1m 12s
    5. Anchor text
      1m 43s
    6. Alt tags
      1m 36s
    7. Writing effective title tags
      4m 42s
    8. Writing meta-description tags
      3m 31s
  6. 11m 44s
    1. What good content is and why it's needed
      1m 27s
    2. The different types of content pages
      3m 47s
    3. Using keywords in existing content
      1m 53s
    4. Writing new content for users and search engines
      4m 37s
  7. 16m 37s
    1. Understanding link popularity and why it's important
      2m 43s
    2. Introducing Google's PageRank
      2m 38s
    3. Knowing the best way to get links
      3m 12s
    4. Content creation and promotion as "link bait"
      3m 34s
    5. Real-world link bait ideas
      4m 30s
  8. 12m 7s
    1. Introducing social media marketing
      4m 3s
    2. Getting started with social media marketing
      2m 25s
    3. Participating in social media communities
      5m 39s
  9. 26m 31s
    1. Why rankings are a poor measure of success
      3m 13s
    2. Determining conversions and setting up goals in Google Analytics
      5m 37s
    3. Measuring search engine traffic
      11m 5s
    4. Measuring success beyond the search engines
      6m 36s
  10. 9m 19s
    1. Reviewing top techniques for SEO success
      1m 58s
    2. Additional resources
      4m 19s
    3. The future of SEO
      3m 2s

Video: Real-world link bait ideas

Let's talk about some real world link bait ideas. I asked my colleague and link building guru, Debra Mastaler from Alliance-Link, for some tips in this area as it's what she specializes in. So the rest of what you'll hear in this video comes from Debra's brainstorming for our example Kindle site. The first thing Debra suggested was to create a step-by-step blog post on some technical aspect of using the Kindle. For example, how to find and download free books without using Amazon.

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Search Engine Optimization Getting Started (2010)
2h 20m Beginner Mar 31, 2010

Viewers: in countries Watching now:

In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.

Topics include:
  • Understanding how search engines work
  • Researching and selecting keywords
  • Adding keywords to web pages, URLs, and HTML markup
  • Writing web page content based on selected keywords
  • Link building
  • Social media marketing without spamming
  • Setting up Google Analytics to track conversions
  • Measuring search engine traffic
Subjects:
Business Online Marketing Web SEO
Author:
Jill Whalen

Real-world link bait ideas

Let's talk about some real world link bait ideas. I asked my colleague and link building guru, Debra Mastaler from Alliance-Link, for some tips in this area as it's what she specializes in. So the rest of what you'll hear in this video comes from Debra's brainstorming for our example Kindle site. The first thing Debra suggested was to create a step-by-step blog post on some technical aspect of using the Kindle. For example, how to find and download free books without using Amazon.

We would want to supply screenshots for each step and also explain a bit about copyright law and why these books are free. Then it would post this sort of content in the Kindle category of the web site. The idea is to appeal to those people who would be seeking this information. Another idea was to provide step-by-step video on the same topic, embed it on our website and then upload it to YouTube and other video sites. This would probably be something like these courses here at lynda.com and would appeal to those visual people who like to learn through videos.

How about doing a step-by-step podcast on the same topic and posting it to our site then uploading it to various podcast directories? Can you see where we are going with this? It's all multiple forms of the same content, which provides us with the opportunity to reach a wider audience as well as gain links from different types of directories. Once all those different forms of content are created, we should issue a press release announcing the new articles, video, and podcast series through a press release service such 24-7PressRelease.

Another thing we could do is add our blog's RSS feed to RSS blog directories such as Feedage and Feedzilla. There is a great list at the top-rank blog of these types of blog directories, which take submissions. Once we have our main content produced, we could write abbreviated version of the articles. We will want to keep these down to 400 words or less, then submit them to top article directories such as ezinearticles, articlebase, goarticles, Article Alley, and articledashboard.

Next, we will want to seek out Kindle bloggers and find out if they might be interested in any guest articles or posts. This will get our stuff on their site with a nice link back in the bio. We can also add Amazon promotions to our site. They have an Amazon deal of the day where we could write post on deals that are relevant to the Kindle or to books. This creates even more linkable content. How about writing a post on free Kindle books in foreign languages? We could focus on one language at a time, start with 15 to 20 books and then add more languages later.

Then we would announce the new content in English and in the foreign language. Again, it's all to go above and beyond the norm of what's already around and to gain more market share. We could also write a post on charging a Kindle and downloading books outside of the US. This too could appeal to a larger demographic. We would want to focus on couple of countries then post as a step-by-step with photographs. With these photos we could create a Flickr stream and tag each photo with keywords. In essence we want to build a little Kindle community right on Flicker.

All of these things can apply to whatever your site is about as well. You just have to think of the right topic. Another suggestion would be to interview a well-know journalist who has written about Kindle and then ask for an update on his/her opinion. We would add the interview to our blog and issue a press release plus send an email announcement to interested bloggers. Just substitute Kindle here for whatever you offer and you get the idea. Debra came up with these ideas for my Kindle sites in less than 10 minutes.

There are hundreds of more types of content and promotion that could be done for this site. It's really a matter of how much time and energy or money I am willing to invest in order to become an authority site. Since this is just a hobby site, I'll try to do some of these things over time, but that will not have the same impact as if I was constantly churning out this type of great content and then getting the word out about it to the appropriate channels. For a business web site where it's imperative to be known as an authority and where there are hundreds or thousands of competitors, it's usually worthwhile to put these ideas into action.

In fact, it's imperative to do so if you want to try to rank for competitive keyword phrases.

Find answers to the most frequently asked questions about Search Engine Optimization Getting Started (2010).


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Q: In the “Determining competitiveness of keyword phrases” tutorial in the SEO: Search Engine Optimization Getting Started course, the author details the use of the “allintitle” advanced search operator in Google.  While the operator works in the example given in the tutorial, Google will not allow usage of the “allintitle” operator for more than two keywords at a time.  Is there any workaround to this problem?
A: Google’s policy on the “allintitle” operator has become a major problem in trying to do some competitive keyword research. There is a workaround, although it makes searching slower. Follow these steps:
1) Click on Google's Advanced Search link, then add the desired keyword phrase to the Find web pages that have... "this exact wording or phrase." Then click the "+Date, usage rights, numeric range, and more" link.
2) In the "Where your keywords show up:" dropdown menu, change "anywhere on page" to "in the title of the page."
This should allow the use of the “allintitle” search without Google thinking the user is a robot. To do the next one more quickly, just hit the back button of the browser and change to the next keyword phrase.


Q: Allintitle searches on Google seem to yield wildly inconsistent results. How does the author handle such inconsistent data when looking for good keywords? Are these results a recent phenomenon? Can can allintitle searches still be used reliably?
A: Unfortunately, Google has recently made it difficult to do the allintitle searches. It is still useful to a certain extent, but only because there currently isn’t anything better out there to judge the competition of a site.
Q: As a result of Google changing the "select previous interface" function, the methods in used for the Keyword Tool in the tutorials no longer work. Is there a method that can be used with the new keyword search tool that will produce the same results as shown in the training course?
A: Unfortunately, Google switched to the new Keyword Tool and also removed many keywords that aren't "commercially viable" from the database, so the methods in this title will not work exactly as described. You can still change from broad match to exact, but it is, unfortunately, harder to find. Right now, there does not appear to be a more effective way to do keyword research. Unfortunately, the other vendors that provide keyword research tools for a monthly fee are no better than Google's free one. The best advice for now would be to not focus too much on the keywords and just pick those that seem to be the most relevant for your site.
Q: Google AdWords looks different on my Mac than it does in these tutorials. Can you help me find the option for "How would you like to generate keyword ideas" (either  "descriptive words or phrases" vs. "website content") that you show in the video on using the Keyword Tool?
A: The Keyword Tool has changed slightly in appearance since this course was published, but the functionality is essentially the same. Under the "Find keywords, Based on one or more of the following", you can choose to enter keywords, have them restricted to suggestions based on a certain website, or even based on a category, such as Apparel. You can use one or more of these options.
Q: Where can I learn more about internet marketing?
A: Discover more on this topic by visiting internet marketing on lynda.com.
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