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Raven tools

From: SEO: Keyword Strategy in Depth

Video: Raven tools

When researching keywords, one of the tools that One of the first things Now, it's very easy to get lost in the weeds, Or, how many use those three words in the domain name.

Raven tools

When researching keywords, one of the tools that I really enjoy using is Raven Keyword Manager. This allows you to look at your keywords many different ways, but also provide a lot of competitive information that could be helpful in deciding which keywords are worth going after and which keywords have a lot more competition. This way, you can set your expectations reasonably. One of the first things you'll see in Raven is the Keyword Manager. It shows you the keyword, how many times that keyword has been searched, and the competition level.

You can easily add keywords through the Add Keyword function, and you can add as many as you want, directly from your spreadsheets, into Raven SEO. You can add the keyword, and immediately, it will go query the search engines, add the information, so that you can begin comparing. One of the tools that I really enjoy is Keyword Insights, which will connect to your Google Analytics and look at the keywords you currently rank for and then show you some information about how those visitors, once they come to the site, what they're doing.

We can see for this keyword, that we have a 100% bounce rate. That means that the person that came to that website for that keyword, they saw that page and left immediately. Now, the research tab is where like to spend a lot of time. Research Central is what gives you a lot of information about the keywords you're interested in ranking for. So, you go to the Research, add your keyword, and then sit back and look at the information as it comes out. Now, we have a lot of information that's being shown to you here for the phrase, hiking in Southern California.

Now, it's very easy to get lost in the weeds, and seeing all of this data, and trying to decide if this is the right keyword or wrong keyword, what this does is just gives you the information to set the expectancy. Because if you expect to compete automatically for this term, you need to have a good idea of what you're up against. So, first of all, Raven is going to show you the Google Trends, the monthly search volume, then the competition level.

Now we can see, for the search volume and the trend that there's a low competition level. However, what's interesting is when we get into how many domains or how many URLs use the phrase, hiking southern California, in the title. Or, how many use those three words in the domain name. Or, in the URL, such as a page name .htm or .php or something like that. And also, how many websites use those phrases in the link text or anchor text.

It'll also go out and get the information from the volume, so that you can see it here. We can also look at the Competitor tab, and this will give us a good overview of what websites are ranking for hiking and southern California. It will show you all of the information that you need to look at the competition. How many links to that domain. How many links that are passing authority to those domains. The trust, the domain authority, and the page authority.

It's a good idea to spend some time looking to see what that means, trust low, domain authority and page authority, as these are all search engine optimization terms that help you determine the level of competition and the authority of the domains that you're competing against for specific keywords. You can put your domain in there as well and see how it stacks up in terms of trust, authority, by domain, and by page. Raven is an excellent toolset that allows you to manage your keywords, as well as manage your website and your search engine optimization campaigns.

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This video is part of

Image for SEO: Keyword Strategy in Depth
SEO: Keyword Strategy in Depth

60 video lessons · 8141 viewers

Matt Bailey
Author

 
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  1. 1m 17s
    1. Welcome
      1m 17s
  2. 27m 33s
    1. What are keywords?
      4m 11s
    2. The implications of keywords
      6m 36s
    3. How can we use keywords?
      5m 27s
    4. Find keyword research resources
      4m 1s
    5. View the keyword universe
      3m 25s
    6. Read keyword data effectively
      3m 53s
  3. 25m 46s
    1. Creating a keyword spreadsheet
      2m 41s
    2. Find initial keywords
      2m 18s
    3. Utilize the long tail
      4m 25s
    4. Find phrase patterns
      2m 15s
    5. Organize by prefix and suffix
      4m 8s
    6. Search for synonyms
      3m 19s
    7. Plan for plurals
      1m 56s
    8. Develop your keyword spreadsheet
      4m 44s
  4. 25m 28s
    1. Find searcher intent
      1m 48s
    2. Measure brand impact
      2m 26s
    3. Research demand patterns
      4m 0s
    4. Assess the right searcher
      5m 45s
    5. Assess competitive data
      4m 5s
    6. Measure keyword competitiveness
      3m 34s
    7. Measure the competitive environment
      3m 50s
  5. 20m 45s
    1. Intersect keyword demand and keyword trends
      2m 27s
    2. Apply tools for finding keyword search trends
      5m 3s
    3. Compare keyword trends
      5m 15s
    4. Asking why
      3m 22s
    5. Articulating strategy
      2m 35s
    6. Organizing keyword data with your additional data
      2m 3s
  6. 14m 25s
    1. Introduction to keyword research software and options
      1m 29s
    2. Raven tools
      3m 55s
    3. Moz
      3m 24s
    4. SEMrush
      2m 27s
    5. Keyword Discovery
      3m 10s
  7. 59m 55s
    1. Familiarize yourself with the page title
      2m 10s
    2. See how the page title is used
      3m 8s
    3. Evaluate your page title options
      7m 23s
    4. Understand page structure
      3m 40s
    5. How to utilize page structures to your advantage
      5m 20s
    6. Keep the attention of your reader with better page structure
      5m 33s
    7. Converge strategies of structure, scanning, and spiders
      3m 19s
    8. Implement keywords throughout your content
      6m 37s
    9. Integrate keywords within your website
      6m 42s
    10. Consider alt attributes and title attributes
      7m 2s
    11. Review your navigation for keywords
      3m 43s
    12. Test your navigation for usefulness and understandability
      5m 18s
  8. 37m 35s
    1. Create effective ads
      4m 16s
    2. Learn keyword-based bidding strategies
      2m 24s
    3. Balance keywords and quality score
      7m 51s
    4. Avoid costly mistakes
      4m 48s
    5. Focus on negative keywords
      3m 16s
    6. Add dimensions of location, timing, and word structures
      8m 57s
    7. Continually improve your campaign
      6m 3s
  9. 39m 10s
    1. Do not be fooled by rankings
      3m 35s
    2. Measure the right outcomes
      6m 19s
    3. Establish value
      5m 0s
    4. Develop keyword segments in your analytics
      6m 20s
    5. Evaluate landing pages for value
      6m 7s
    6. Troubleshoot landing page bounce rate
      5m 54s
    7. Prioritize your marketing efforts
      5m 55s
  10. 2m 25s
    1. Next steps
      2m 25s

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