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In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
Once you have got a general list of keywords which you've winnowed down to only those relevant to your website, it's time to research even more keywords based on each individual category that your site contains. Look at your general list of phrases and choose a phrase or two that are highly specific to what you offer. So, let's look at our phrases, electronic book readers. Since that's an all-encompassing phrase for what the Kindle actually is, that's probably a good one for us to research further. So, we will highlight it and right-click and copy.
Now I am going to go to Google Keyword Research Tool, use Descriptive words or phrases, and click it and then paste it in, click Use synonyms as checked and click Get keyword ideas. Okay. Let's scroll down. It looks like we have some more keywords now. We don't want to forget change this from Broad to Exact or you'll have do it all over again and then we also want to hide Advertiser Competition and Local Search Volume.
So, we go up to here, hide Advertiser Competition, hide Local Search Volume. And let's also not forget to sort by Global Monthly Search Volume just so we don't have to do it in our spreadsheets later. All right, there we go! Now, we have some more words. We'll download these. Save the file. So, here is our list of new keyword phrases that are specific to electronic book readers. And what we are going to do with these now is paste them into our previous list, so we select the sheet, click Copy, come back to our other sheet, select the sheet and click Paste. There we go! So, now we just need to rename the sheet and we will call it Electronic Book Readers.
Rename. okay. And we will rename this one as well to just General keywords. Right-click, Rename, there. The next step is to winnow this list and remove the phrases that aren't highly relevant to your site. And then you'll just keep going back and forth to the Keyword Research Tool, research each category of stuff on your site, and create a new worksheet within your Excel file accordingly.
In the end, you should end up with a multiple tabbed sheet that contains highly relevant keyword phrases for each section of your site. You'll need this as you move forward and start determining the competitiveness of each phrase.
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