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In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant's take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.
This course was updated on 10/12/2012.
If you do everything we've covered in this short SEO course, you may well find significant improvements in your search ranking, and more importantly, the traffic coming to your site from the search engines. Many companies have reported that these simple changes had a huge effect for them. Of course you may want more, or perhaps you work in a very competitive area in which you need to do much more in order to compete. We covered linking pretty quickly in this course. If you are working in a very competitive area then you'll find a strong linking strategy is essential.
You really need to jump in and learn as much as you can about that. Google the term 'link building' and you'll find lots of information about link- building strategies. There are many sources of information related to SEO. You may want to check out what the search engines themselves say of course. Both Google and Bing provide information in their webmaster areas. Remember, you're getting the official line, what the search engines want you to think, which doesn't always match reality quite exactly. Google's blog can also be very useful for keeping up with significant technology changes. Google Webmaster Central hosts discussion groups too.
One advantage of these forums over many others is that there are a few Google employees that answer questions, so you may get some really good answers. On the other hand, you have to be careful with any SEO forms, including these. SEO is an odd business, with a lot of conjecture and misinformation. Many answers in SEO forums, including these, are simply wrong. Another good place for information is Matt Cutts's blog. Matt is an early Google employee and is Google's liaison with the SEO world well known to people in the business. You can often find really useful from-the-horse's mouth information in his blog. SEO is tough.
It's often really hard to know what's true and what's not. There's so much nonsense out there. You need to try to evaluate what you hear very carefully and not be distracted by misleading ideas and useless strategies. So we've come to the end of this SEO course. If you're looking for more information on anything we've discussed, such as CSS, HTML, or web development, make sure you check out the courses on lynda.com's Online Training Library. Thanks for watching, and good luck with your web site!
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