New Feature: Playlist Center! Pick a topic and let our playlists guide the way.

Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member

Next steps

From: Analyzing Your Website to Improve SEO

Video: Next steps

If you do everything we've covered in this short SEO course, you may well find significant improvements in your search ranking, and more importantly, the traffic coming to your site from the search engines. Many companies have reported that these simple changes had a huge effect for them. Of course you may want more, or perhaps you work in a very competitive area in which you need to do much more in order to compete. We covered linking pretty quickly in this course. If you are working in a very competitive area then you'll find a strong linking strategy is essential.

Next steps

If you do everything we've covered in this short SEO course, you may well find significant improvements in your search ranking, and more importantly, the traffic coming to your site from the search engines. Many companies have reported that these simple changes had a huge effect for them. Of course you may want more, or perhaps you work in a very competitive area in which you need to do much more in order to compete. We covered linking pretty quickly in this course. If you are working in a very competitive area then you'll find a strong linking strategy is essential.

You really need to jump in and learn as much as you can about that. Google the term 'link building' and you'll find lots of information about link- building strategies. There are many sources of information related to SEO. You may want to check out what the search engines themselves say of course. Both Google and Bing provide information in their webmaster areas. Remember, you're getting the official line, what the search engines want you to think, which doesn't always match reality quite exactly. Google's blog can also be very useful for keeping up with significant technology changes. Google Webmaster Central hosts discussion groups too.

One advantage of these forums over many others is that there are a few Google employees that answer questions, so you may get some really good answers. On the other hand, you have to be careful with any SEO forms, including these. SEO is an odd business, with a lot of conjecture and misinformation. Many answers in SEO forums, including these, are simply wrong. Another good place for information is Matt Cutts's blog. Matt is an early Google employee and is Google's liaison with the SEO world well known to people in the business. You can often find really useful from-the-horse's mouth information in his blog. SEO is tough.

It's often really hard to know what's true and what's not. There's so much nonsense out there. You need to try to evaluate what you hear very carefully and not be distracted by misleading ideas and useless strategies. So we've come to the end of this SEO course. If you're looking for more information on anything we've discussed, such as CSS, HTML, or web development, make sure you check out the courses on lynda.com's Online Training Library. Thanks for watching, and good luck with your web site!

Show transcript

This video is part of

Image for Analyzing Your Website to Improve SEO
Analyzing Your Website to Improve SEO

26 video lessons · 27776 viewers

Peter Kent
Author

 

Start learning today

Get unlimited access to all courses for just $25/month.

Become a member
Sometimes @lynda teaches me how to use a program and sometimes Lynda.com changes my life forever. @JosefShutter
@lynda lynda.com is an absolute life saver when it comes to learning todays software. Definitely recommend it! #higherlearning @Michael_Caraway
@lynda The best thing online! Your database of courses is great! To the mark and very helpful. Thanks! @ru22more
Got to create something yesterday I never thought I could do. #thanks @lynda @Ngventurella
I really do love @lynda as a learning platform. Never stop learning and developing, it’s probably our greatest gift as a species! @soundslikedavid
@lynda just subscribed to lynda.com all I can say its brilliant join now trust me @ButchSamurai
@lynda is an awesome resource. The membership is priceless if you take advantage of it. @diabetic_techie
One of the best decision I made this year. Buy a 1yr subscription to @lynda @cybercaptive
guys lynda.com (@lynda) is the best. So far I’ve learned Java, principles of OO programming, and now learning about MS project @lucasmitchell
Signed back up to @lynda dot com. I’ve missed it!! Proper geeking out right now! #timetolearn #geek @JayGodbold

Are you sure you want to delete this note?

No

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.