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Learn how to develop, launch, measure, and optimize winning pay-per-click (PPC) marketing campaigns in this detailed course. Author and search engine marketing expert Elizabeth Marsten shows you the fundamentals of PPC advertising to help you drive targeted traffic to your website. The course begins with an overview of the PPC world, walks you through setting up Google AdWords and Bing accounts, shows how to set campaigns, explores how to craft compelling ad copy, and helps you measure and leverage results. You'll also learn how to use display and partner networks to increase your reach on other popular websites. Dive in and learn how to leverage this crucial, effective marketing channel.
So, there you have it. We've covered a lot of material in this course. So, I encourage you to go back periodically and re-review individual videos as they apply. Additionally, I have some resources that you might consider to either broaden your paid search knowledge further or in other formats. If you like very large books and liked me, I wrote the PPC fundamentals section for the book, All-In-One Web Marketing for Dummies by Wiley Publishing. Book four. You can also find me doing Webinars and speaking at conferences around the country. So, if we do happen to cross paths, please be sure to come up and say hi.
I love talking about paid search, seriously, I love it. Or, if you want to test out your paid search chops, check out the Google AdWords Learning Center where you'll find tutorials and quizzes to study for the AdWords Individual Certification Exam. The exam costs $50 to take, but study materials available in text and video format are free. Bing Ads also has a certification exam with free video and text study materials, and their exam is free to take. So, why not get certified? And last, but not least, if you'd really like to nerd out with PPC, I recommend the blog, ppchero.com.
They talk about every new feature that comes out, present case studies and post a ton of things you can try. That's all from me, thanks again.
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