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Mobile Marketing Fundamentals
Illustration by Richard Downs

Mobile Marketing Fundamentals

with Michael Becker

Video: Welcome

(chiming) Welcome to Mobile Marketing Fundamentals. My name is Michael Becker and throughout this course we're going to explore the world of Mobile Marketing, and the incredible impact it can have on your ability to communicate, engage, and interact with your customers throughout their journey with you, your business, and the marketplace in general. In this course, I'll explain Mobile Marketing and the Mobile Marketing Industry. I'll walk you through how to create Mobile Marketing Strategies, execute Mobile Marketing Campaigns, and find strategic partners that you can use to add mobile to the heart of your marketing efforts.
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  1. 49s
    1. Welcome
      49s
  2. 22m 6s
    1. Introduction to mobile marketing
      3m 54s
    2. Experiencing mobile marketing
      4m 1s
    3. The mobile marketing purchase funnel
      3m 57s
    4. Understanding the customer journey
      4m 44s
    5. Reviewing the mobile marketing landscape
      5m 30s
  3. 20m 14s
    1. Auditing your mobile readiness
      2m 33s
    2. Reviewing yourself and your company
      3m 44s
    3. Testing your email and web performance
      3m 15s
    4. Establishing a mobile-first strategy
      1m 14s
    5. Setting objectives
      1m 35s
    6. Evaluating your resources
      3m 31s
    7. Identifying dependencies and roadblocks
      2m 36s
    8. Creating a strategy for the future
      1m 46s
  4. 42m 19s
    1. Establishing a basic mobile web presence
      7m 45s
    2. Optimizing your email for mobile
      6m 58s
    3. Optimizing your website for mobile
      5m 31s
    4. Mobile optimizing example
      4m 51s
    5. Getting local
      3m 15s
    6. Measuring your website performance
      4m 8s
    7. Setting up a QR code program
      9m 51s
  5. 22m 38s
    1. The value of messaging
      1m 54s
    2. Key terms for messaging campaigns
      3m 12s
    3. Illustration of an alert message campaign
      1m 19s
    4. Setting up a messaging campaign
      6m 7s
    5. Best practices for building a phone number database
      2m 19s
    6. Building your mobile phone number database
      4m 8s
    7. Measuring messaging results
      3m 39s
  6. 33m 8s
    1. Introducing mobile applications
      3m 51s
    2. Planning your mobile app development
      2m 21s
    3. App type considerations
      3m 17s
    4. Device type considerations
      3m 3s
    5. Platform and development tool considerations
      1m 14s
    6. Promoting and marketing your mobile app
      2m 58s
    7. Mobile app development example
      8m 31s
    8. Integrating advanced app features
      7m 53s
  7. 41m 23s
    1. Introducing mobile advertising
      6m 32s
    2. Executing a mobile display ad campaign
      3m 57s
    3. Setting up a mobile display ad campaign
      7m 57s
    4. What is tracking and measurement?
      1m 27s
    5. Mobile advertising metrics by the numbers
      2m 44s
    6. Mobile advertising metrics by the objective
      2m 47s
    7. Integrating mobile commerce
      8m 23s
    8. Creating a mobile coupon
      7m 36s
  8. 29m 48s
    1. Understanding mobile guidelines and standards
      4m 37s
    2. Understanding government regulations
      4m 52s
    3. Embracing leading resources and tools
      4m 29s
    4. Mobile marketing partners
      4m 23s
    5. Partnership considerations
      3m 44s
    6. Sourcing and working with partners
      3m 20s
    7. Understanding mobile around the world
      4m 23s
  9. 2m 47s
    1. Preparing for the future
      2m 47s

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Mobile Marketing Fundamentals
3h 35m Beginner Jun 26, 2014

Viewers: in countries Watching now:

Jump into the world of mobile marketing and reach customers on the go. Understand basic mobile marketing concepts and trends, develop a strategy that works for your business, and then implement and optimize the strategy following industry best practices. Mobile marketing expert Michael Becker shows how to prep your website and emails for mobile visitors, launch SMS campaigns, find development partners, advertise on mobile, and measure results.

Topics include:
  • Understanding the mobile marketing purchase funnel
  • Auditing your mobile readiness
  • Testing your email and web performance
  • Creating a strategy
  • Establishing a basic mobile web presence
  • Setting up a QR code program
  • Building your mobile phone number database for an SMS campaign
  • Planning a mobile app
  • Setting up a mobile display ad campaign
  • Understanding government regulations on mobile marketing
Subjects:
Online Marketing SEO Marketing Content Marketing Enterprise Marketing Mobile Marketing Small Business Marketing Advertising Branding
Author:
Michael Becker

Welcome

(chiming) Welcome to Mobile Marketing Fundamentals. My name is Michael Becker and throughout this course we're going to explore the world of Mobile Marketing, and the incredible impact it can have on your ability to communicate, engage, and interact with your customers throughout their journey with you, your business, and the marketplace in general. In this course, I'll explain Mobile Marketing and the Mobile Marketing Industry. I'll walk you through how to create Mobile Marketing Strategies, execute Mobile Marketing Campaigns, and find strategic partners that you can use to add mobile to the heart of your marketing efforts.

Good luck with your Mobile Marketing journey, this is just the start. The world is moving at the pace mobile, meaning it's moving incredibly fast. If you're not careful, you just may miss it. So, let's get started with Mobile Marketing Fundamentals.

There are currently no FAQs about Mobile Marketing Fundamentals.

 
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