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Measure keyword competitiveness

From: SEO: Keyword Strategy in Depth

Video: Measure keyword competitiveness

What I love about key word research is the ability Let's go back to looking at our The plural version has less than a million competitors.

Measure keyword competitiveness

What I love about key word research is the ability to find niches of information that no one else is using. Maybe it's because we're still early in this market of online marketing, but many times you can find an area that much of your competitors are simply assuming they're doing right But with the proper amount of data, you can make the right decision. Let's go back to looking at our competitive assessment of Napa Valley Wine Tour versus Napa Valley Wine Tours.

The singular version has 3 million competitors. The plural version has less than a million competitors. When we go out and we look at our tool sets, the Moz Keyword shows that there's a difficulty level of about 57% but it shows that the majority of searches are for the plural version. Raven SEO says about the same thing, the plural version receives the most amount of searches as compared to the singular version. Now let's go and add one more dimension and that's in Google trends.

Now Google trends is interesting because it not only shows you which keywords are searched on the most but it allows you to look in relation to other terms And it allows you to look at that third dimension of time. That over time what are the trends that this keyword experiences? And so from here we can see that Napa wine tours receives the most amount of searches but the two phrases we're looking at more specifically, Napa Valley wine tours And Napa Wine Tour singular, we can see the Wine Tours plural receives more searches throughout history than Napa Valley Wine Tour.

We take this data and what I'll do is create a simple spreadsheet, so that I can compare and contrast So my Napa wine tour, that's my broad term. As you can see, there are over 4,000,000, almost 5,000,000 search results for Napa wine tour, however that's a term that on average maybe receives 600 searches a month. So that phrase is very low on my priority list, not a lot of searches And a lot of competition.

Next, as you can see, in the Napa Valley Wine Tour, singular. There were over 3 million competitive websites, but only about 700 searches a month. Again, low priority. Not a lot of searches, too much competition. Then I start seeing the sweet spot. The sweet spot is when I have thousands of searches in a month, and less than a million search results. Right there jumps out to me a perfect opportunity. when I see something like this that makes me excited because it's less than a million in competition and more than 6,000 in searches.

It might be rare to see that, but when you do, it's something to grab a hold of. Now a lesser priority and it's still pretty good is that Napa Wine Tours has over 3,000 searches. And a little over a million search results. Still pretty good. And I'd be just as excited if that were the only option. But from this I found the two options that I want to focus on because there's a great amount of opportunity and a lot less competition compared to the broader terms.

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This video is part of

Image for SEO: Keyword Strategy in Depth
SEO: Keyword Strategy in Depth

60 video lessons · 8224 viewers

Matt Bailey
Author

 
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  1. 1m 17s
    1. Welcome
      1m 17s
  2. 27m 33s
    1. What are keywords?
      4m 11s
    2. The implications of keywords
      6m 36s
    3. How can we use keywords?
      5m 27s
    4. Find keyword research resources
      4m 1s
    5. View the keyword universe
      3m 25s
    6. Read keyword data effectively
      3m 53s
  3. 25m 46s
    1. Creating a keyword spreadsheet
      2m 41s
    2. Find initial keywords
      2m 18s
    3. Utilize the long tail
      4m 25s
    4. Find phrase patterns
      2m 15s
    5. Organize by prefix and suffix
      4m 8s
    6. Search for synonyms
      3m 19s
    7. Plan for plurals
      1m 56s
    8. Develop your keyword spreadsheet
      4m 44s
  4. 25m 28s
    1. Find searcher intent
      1m 48s
    2. Measure brand impact
      2m 26s
    3. Research demand patterns
      4m 0s
    4. Assess the right searcher
      5m 45s
    5. Assess competitive data
      4m 5s
    6. Measure keyword competitiveness
      3m 34s
    7. Measure the competitive environment
      3m 50s
  5. 20m 45s
    1. Intersect keyword demand and keyword trends
      2m 27s
    2. Apply tools for finding keyword search trends
      5m 3s
    3. Compare keyword trends
      5m 15s
    4. Asking why
      3m 22s
    5. Articulating strategy
      2m 35s
    6. Organizing keyword data with your additional data
      2m 3s
  6. 14m 25s
    1. Introduction to keyword research software and options
      1m 29s
    2. Raven tools
      3m 55s
    3. Moz
      3m 24s
    4. SEMrush
      2m 27s
    5. Keyword Discovery
      3m 10s
  7. 59m 55s
    1. Familiarize yourself with the page title
      2m 10s
    2. See how the page title is used
      3m 8s
    3. Evaluate your page title options
      7m 23s
    4. Understand page structure
      3m 40s
    5. How to utilize page structures to your advantage
      5m 20s
    6. Keep the attention of your reader with better page structure
      5m 33s
    7. Converge strategies of structure, scanning, and spiders
      3m 19s
    8. Implement keywords throughout your content
      6m 37s
    9. Integrate keywords within your website
      6m 42s
    10. Consider alt attributes and title attributes
      7m 2s
    11. Review your navigation for keywords
      3m 43s
    12. Test your navigation for usefulness and understandability
      5m 18s
  8. 37m 35s
    1. Create effective ads
      4m 16s
    2. Learn keyword-based bidding strategies
      2m 24s
    3. Balance keywords and quality score
      7m 51s
    4. Avoid costly mistakes
      4m 48s
    5. Focus on negative keywords
      3m 16s
    6. Add dimensions of location, timing, and word structures
      8m 57s
    7. Continually improve your campaign
      6m 3s
  9. 39m 10s
    1. Do not be fooled by rankings
      3m 35s
    2. Measure the right outcomes
      6m 19s
    3. Establish value
      5m 0s
    4. Develop keyword segments in your analytics
      6m 20s
    5. Evaluate landing pages for value
      6m 7s
    6. Troubleshoot landing page bounce rate
      5m 54s
    7. Prioritize your marketing efforts
      5m 55s
  10. 2m 25s
    1. Next steps
      2m 25s

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