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Stay up to date with marketing tools and techniques that will help you run your business more efficiently. Author Justin Seeley brings you the tools and techniques you need to have conversations with your customers, build community, track engagement, measure analytics, and leverage social media tools to grow your brand. Tune in every other Wednesday for new video tips to keep your marketing efforts fresh.
Hi there, and welcome back to Marketing Tips. My name is Justin Seeley, and this week we're going to be talking about your YouTube channel. And more specifically, how to customize the URL of your YouTube channel to fit your brand or business, and make it easier for people to find you on the web. So here I am inside of a blank YouTube channel, a brand new one that I just created. And if you look up here at the top, you can see the URL here is youtube.com/channel/ a whole bunch of letters and numbers. And this is not a pretty URL. This doesn't look good on a business card.
And so I need to make it easier for people to find me on the web without having to remember all of this information that I see up here in the URL bar. In order to do that, on your YouTube channel, go up here to this little icon that looks like a gear. Click on that, and then go down to YouTube settings. It's not really clear where you do this. But if you look right here in the Name section, there's an Advanced button. Just click on that, and that's going to take you here to the Advanced settings where you can find your Channel settings and more specifically, your channel URL.
So you can see right here, right now my channel url is youtube.com/channel/ all of this information here. I can create a custom URL by clicking right here, and then I can just change it to whatever I want. So in this case, if I want people to be able to find me at my lynda.com YouTube channel, I could just make this youtube.com/JUSTINLDC. And you don't have to put that in capital letters. In fact, let's change that. There we go. And I can create a custom channel URL. Now, when I do that, if this URL has been taken, it will tell you, sorry, the channel URL you selected is not available.
And so what you have to do is you have to make a change to it. So over here, what I can do. Let's change this to Justin@lynda, and now let's create the URL. And there it is. So now it tells me that I've created a custom URL. And my new channel is youtube.com/user/Justin@lynda. What it doesn't tell you though, is I were to go to a browser to just youtube.com/Justin@lynda, and hit Enter. It takes you there automatically.
You can leave off the user part. This is much more brandable, much easier to put on business cards, fliers, and other different types of marketing material. So, I highly recommend that you check this out and change it to fit your brand or business. Now, considering how many people are on YouTube these days, it may be hard to find the exact name that you want. But just continue to play around with it, find something that fits you or your brand. And this is a much better way, in my opinion, to brand your YouTube channel. So be sure to check it out.
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