Marketing Tips
Illustration by Richard Downs

Video: Getting started with text message marketing

- Hi, and welcome to another episode of Weekly Marketing Tips. I'm Brad Batesole, and this week I'd like to talk about getting started with text message marketing. Now, there are a lot of tools out there that provide you with the ability to build-out text messaging lists, and distribute your content. I've done a fair amount of research, and I think eztexting.com has the best bang for the buck, especially if you're new to these types of campaigns. Eztexting.com is a fairly simple, web-based text messaging service.
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  1. 7m 36s
    1. Getting started with text message marketing NEW
      7m 36s
  2. 43s
    1. Welcome: Handoff
      43s
  3. 15m 23s
    1. Using Twitter's Quick Promote feature
      4m 6s
    2. Changes to URLs in Google mobile search results
      4m 43s
    3. Using Buzzsumo for content marketing
      6m 34s
  4. 30m 0s
    1. Meerkat and Periscope
      7m 27s
    2. Hosting promotional giveaways through Amazon Giveaway
      4m 24s
    3. Creating a call-only ad in Google AdWords
      7m 20s
    4. Using IFTTT's new mobile app: Do Camera
      4m 19s
    5. Using the Facebook Ads Manager app
      6m 30s
  5. 34m 10s
    1. Google analytics spreadsheet add-on
      6m 51s
    2. Setting up automated campaigns in mailchimp
      7m 37s
    3. Starting your first remarketing campaign
      5m 58s
    4. Setting up Google Webmaster Tools
      13m 44s
  6. 22m 43s
    1. Using Facebook offers
      6m 41s
    2. Google's mobile-friendly search label
      4m 31s
    3. Creating a pop-up offer with WordPress
      6m 3s
    4. Using Unbounce to build and A/B test landing pages
      5m 28s
  7. 13m 19s
    1. Using Peek to provide usability testing
      2m 58s
    2. Prequalifying traffic when running pay-per click ads
      2m 11s
    3. Marketing the cost of your service with customers
      3m 20s
    4. Using surveys to guide business decisions
      4m 50s
  8. 1m 36s
    1. Handing off the series to Brad
      43s
    2. Welcome to the series
      53s
  9. 5m 47s
    1. Tracking your Twitter analytics
      3m 26s
    2. How to properly reply to someone on Twitter
      2m 21s
  10. 7m 15s
    1. Using the new Pinterest messaging system
      2m 15s
    2. How to create Rich Pins on Pinterest
      5m 0s
  11. 10m 59s
    1. Five ways to improve your WordPress blog
      6m 19s
    2. Growing your email list with a WordPress blog
      4m 40s
  12. 12m 23s
    1. How to get your tweets noticed
      6m 57s
    2. Adding Twitter card functionality to your blog
      5m 26s
  13. 10m 2s
    1. How to create a more engaging Instagram profile
      2m 14s
    2. The do’s and don’ts of Instagram marketing
      7m 48s
  14. 7m 29s
    1. Exploring the redesigned Facebook Page layout
      2m 39s
    2. Exploring the new Facebook Save feature
      4m 50s
  15. 11m 27s
    1. Customizing your profiles 101
      7m 22s
    2. Exploring the benefits of premium accounts
      4m 5s
  16. 11m 8s
    1. How to create custom audiences on Facebook
      5m 5s
    2. How to improve your reach without using ads
      6m 3s
  17. 7m 17s
    1. How to use hashtags in Twitter search
      3m 40s
    2. How to make a refined search on Twitter
      3m 37s
  18. 13m 40s
    1. What is CASL?
      7m 9s
    2. Five Ways to prepare your business for CASL
      6m 31s
  19. 7m 23s
    1. Creating content for LinkedIn
      3m 43s
    2. Using the LinkedIn publishing platform
      3m 40s
  20. 6m 26s
    1. Using Snapchat to engage customers
      2m 56s
    2. Six second story telling with Vine
      3m 30s
  21. 6m 13s
    1. Five ways to deal with negative comments
      2m 33s
    2. Creating a community around caring
      3m 40s
  22. 9m 51s
    1. Five Apps for social media management
      4m 53s
    2. How to reach your audience on mobile
      4m 58s
  23. 6m 3s
    1. Using Hootsuite to cross post your content
      2m 50s
    2. Scheduling posts with Hootsuite
      3m 13s
  24. 6m 49s
    1. 5 Ways to use Instagram for business
      3m 9s
    2. How to run a contest using Instagram
      3m 40s
  25. 7m 30s
    1. Creating a URL shortener with Bitly Pro
      2m 34s
    2. Five Ways to track your social media efforts
      4m 56s
  26. 5m 33s
    1. How to setup your Vine profile URL
      2m 28s
    2. Tips & tricks for better Vine videos
      3m 5s
  27. 10m 34s
    1. How to write better blog posts
      5m 59s
    2. Ten ideas for your next blog post
      4m 35s
  28. 7m 44s
    1. How to set your YouTube Channel URL
      2m 34s
    2. How to use tags effectively on YouTube
      5m 10s
  29. 12m 32s
    1. How to create a Pinterest business account
      4m 16s
    2. Five ways to use Pinterest for your business
      8m 16s
  30. 12m 44s
    1. How to run a contest on Facebook
      7m 30s
    2. How to use your Facebook Insights data effectively
      5m 14s
  31. 7m 2s
    1. How to claim your Google+ vanity URL
      2m 49s
    2. How to use hashtags on Facebook, Twitter, and Google+
      4m 13s
  32. 15m 15s
    1. How to grow your email list with Twitter
      7m 21s
    2. How to run a contest on Twitter
      7m 54s

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Watch the Online Video Course Marketing Tips
5h 44m Appropriate for all Jan 08, 2014 Updated May 27, 2015

Viewers: in countries Watching now:

Become more productive and boost the impact of your marketing efforts with Brad Batesole's weekly marketing tips on everything from social media to digital advertising to techniques and tools. Every week you'll find a new and immediately actionable tip to help you build your community, track engagement, measure analytics, generate brand awareness, or help you accomplish other marketing goals. In addition to sharing from his bank of experience, Brad will answer questions submitted by lynda.com members. Send your question directly to him via brad@lynda.com and you might just see it in a future episode! Tune in every week to keep your marketing efforts fresh.

Subject:
Marketing
Authors:
Justin Seeley Brad Batesole

Getting started with text message marketing

- Hi, and welcome to another episode of Weekly Marketing Tips. I'm Brad Batesole, and this week I'd like to talk about getting started with text message marketing. Now, there are a lot of tools out there that provide you with the ability to build-out text messaging lists, and distribute your content. I've done a fair amount of research, and I think eztexting.com has the best bang for the buck, especially if you're new to these types of campaigns. Eztexting.com is a fairly simple, web-based text messaging service.

You'll create a Keyword, such as your business name, which people can use to join your text list. So let's say you own a dry-cleaning business called EcoClean. You'd register the keyword EcoClean with eztexting and then tell customers to text the word ecoclean to 313131 to join your list. 313131 is a mobile short code number, and that's provided by ez texting. You may have encountered mobile short codes with other retailers.

Now when a customer sends the text of the short code with that keyword, they're added to a list. And you can then send a text message to that list they've joined, and they'll receive it on their mobile device. Eztexting makes it easy for users to subscribe and unsubscribe. What's great is you can also create multiple Keywords, or variations on your Keywords. Perhaps you'd make EcoClean coupons, and EcoClean News, as two possible groups. One will distribute coupons, the other important updates on your business.

And this is just scratching the surface. As you dive into the platform, you'll find a set of advanced SMS marketing features if you need them. Now today, I'm going to walk you through signing up and launching your first campaign. This will be a very brief tour, so feel free to check out the Support Center, at eztexting.com/help. Here you can read all sorts of docs, faqs, find chat and even watch a few webinars, if you're interested. Now before we dive too deep, let's take a closer look at their pricing model, so you're aware of the costs.

Here at the top I'll choose Pricing, and we can review those options. The FREE plan includes what they call a Demo Keyword, and it's typically something very obscure that you wouldn't want to actually be using in your marketing. If you're going to manually add members to your list, then that might be the thing for you. But for those of you that want to control your Keyword, and have a branded experience, the option on the far right is a good deal. You'll pay $25 a month to rent a keyword, and then five cents per message. If you don't send a lot of messages, it's a pretty good deal.

Now keep this in mind, each text is equal to one message to one phone number. So if you were to send a message to 10 people, it would count as 10 texts. Take a look at the plans here to decide if any of them are worth it for you. And I've personally found, that their pricing model is pretty good for what you get. Now, while we're on this page, I'm going to sign up for the PAY & GO plan, so you can see how this works. To get started, I'll fill out the information here on the screen, and then I'll choose START FOR FREE.

Alright, now after you've signed up, they're going to send you a text message with an activation code, so be sure you enter that there, and then choose Activate. Now once you get started, you'll be offered the opportunity to take a tour, I'm gonna choose No Thanks, and walk you through it myself. Now here on the left-hand side is all of the navigation options. You can Send Text and Messages, Send a Voice Message, Schedule, Buy Credits, and here you can view your Inbox. Now, text messaging is two ways, so your customers can respond to your text messages and you'll see all of those responses in your Inbox.

But the first place we wanna start, is with your Keywords, so I'll choose the Keywords option, and then add a key word. First thing we need to do is check the availability of the Keyword that you want. Earlier, we talked about EcoClean, so let's see if that's available. It is, indeed. And it's letting you know that all Keyword rentals are billed at $25 per month. So what you need to do here is then fill in your billing information to register that Keyword. Now if you picked a plan that isn't pay as you go, you'll have however many Keywords available to you, as you selected.

Once you have your keyword, anytime a customer sends a message to 313131, using your Keyword, they're going to show up in your Contacts. And you'll see that, here on the left-hand side, under Browse Contacts. Now it's also in this section that you can Add a Contact manually, Mass Upload a Contacts by uploading a spreadsheet, and you can also Unsubscribe any Contacts manually as well. To Add a Contact manually, you'll choose Add a Contact and enter in their phone number.

I'll add in a phone number, and choose a name for the customer as well. You can also assign them to a Group. And your Groups are how you're going to organize your lists. So all of your contacts are going to show up in your Contacts. But then you can assign them each to Groups. Now, if you have a Keyword, then that's going to be a Group, or you can also have those multiple Keywords that we talked about earlier, which will be differentiated Groups. In this case, I'll add them to the Test Group, and choose Save.

So now, this phone number, which is mine, is now added to the Group, Test. And if I wanted to send a message, I could then go in the top left corner, and choose Send Text & MMS Message, and then the first thing I'm gonna do is choose the Group I'd like to send it to. So I can choose Test, and there it shows 1, and that number 1 indicates to me that Group has one member. We can also manually add phone numbers, provide a subject, choose the type of message, and then type it in here.

You'll also see how many characters are remaining, just below the message window. If you'd like, you can schedule the delivery, or choose Advanced Messaging Features, which allow you to add your username, personalize it, and so on and so forth. And then you'll choose Continue, and follow the prompts to distribute that text. Now they also have a Web Widget, which you'll find here on the left-hand side, with the link Web Widget. If you'd like, you can add a Widget to your website, which will allow people to sign up for text messaging directly from your site.

So they don't even have to send a text to join the list. You'll pick the Widget type, whether it's Hosted, Embeddable or Facebook, give it a name, and then you can choose the icon, select if they can pick the groups that they're joining, and then you'll need to assign what groups they're going to join. So in this case I could say, "I want anyone "who signs up on this widget, to go into the Keyword group, pick the fields that are required, and then you'll choose PREVIEW WIDGET or CREATE WIDGET. If we choose PREVIEW WIDGET, we can see that we forgot to fill out some fields, so I'll add Maximum Messages, choose PREVIEW WIDGET and here's what it looks like.

So they can put their phone number, their name, and then choose Join Now, and they'll automatically be added to that group. Now this is just a quick tour of the basics. I recommend that you feel free to explore and test eztexting.com on your own. I simply wanted to give you an idea of how quick it is, and simple, to get started with your text message marketing. Thanks again for checking in this week. As always, I'd love to hear from you. So let me know what you thought about this week's episode. Are you thinking about using text messages in your marketing? Let me know on Twitter, via @bradbatesole.

I'll see you next week.

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