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Stay up to date with marketing tools and techniques that will help you run your business more efficiently. Author Justin Seeley brings you the tools and techniques you need to have conversations with your customers, build community, track engagement, measure analytics, and leverage social media tools to grow your brand. Tune in every other Wednesday for new video tips to keep your marketing efforts fresh.
Hi everyone. Welcome back to Marketing Tips. My name is Justin Seely. This week, we're going to be talking about Facebook, and more specifically, how to build your audience on Facebook by using some targeted advertising through some something new called the Audience Insights Panel. So what we're going to do is we're going to go over here to this little tab at the top of your Facebook page and we're going to choose build audience. And then I'm going to go down to something called use ads manager. Once I go to the use ads manager page, it's going to take me here to the ads manager, where I am able to then go over here to the left hand side and find something called audience insights.
And once I click that, it's going to take me to a new panel here where I have the ability to then see information about my audience like I never could before. And so now when I first get in here, for the first time, it's going to walk you through a tour and all different kinds of things. Once you get through all of those little click through, it's going to break down this for you. And so it's going to show you things like the demographics, it's going to show you things like page likes, locations, activity, the household information, what they spend.
There's all types of information that's in here, that allows you to really target who you're looking to get information from, or to get engagement with on this service. And you can see here there is a ton of information here to narrow down this audience. And so what I'm going to do here is I am going to go ahead and start to build up a custom audience inside of this panel. And so what I'm going to do, is I'm going to say okay I want to target people in the United States and it'll start typing out the different states that I have. So let's say for instance that I want to target just people in my home state of Tennessee.
So I'll just say okay, in Tennessee. And then what I want to do, is I want to come down here, and I want to say, okay, I want to target 21 year olds, to about 35 year olds. There we go. And I want them to be both men and women. And in the interests here, so let's say that I'm very specific in what I want them to be interested in. So, I could say, interested in, let's say the business and industry. I could say that I want them to be interested in design. And I want them to be interested in entrepreneurship.
And maybe I want them to be interested in marketing. And once I do that, you can see all of this information over here is changing as I do this, which is really, really cool. And then, what I'm going to do, is come down here. And I could say, okay, people connected to your page, people not connected to your page. And so, I'm going to say, anybody who's not connected to my page currently, I want them to be included in this. You can also go into this advanced operators section, where you can do things like behaviors, language, relationship status, etc.
So you can see here, you can really narrow the focus of who you're searching for. Once you have this audience built, you can then save this audience as a specific thing. So you can say, okay, you know, maybe this the fall campaign who I'm targeting. That kind of thing. Or, you can just go right here, and you can create an ad based on this audience. And so once you do that, you could say, you know, do you want to create an ad using the ad create tool, or do you want to use the power editor? It'll tell you here that the power editor only works in Google chrome.
So, you can save your audience and make it available as a save target group within the power editor and then open this back up in chrome. So for instance, if I wanted to use the ad create tool, I'll just click on that. It's going to take me to the ad creation tool. And it's going to have all of that information from that audience that I created. It's going to have that automatically filled out inside of this ad. So that when I actually start to work on the ad, all of that information will be pre-populated. Which will be so great. So here we are on the advertised screen and it's going to ask me what kind of results you want from your ad? Do you want page post engagement, page likes? And I'm just going to say okay, I want page likes.
And I want to drive it to this page, hit continue. And then once I do that, everything else is pretty much, going to be self-populated in terms of audiences that I'm targeting. But then here, I can just kind of, bring this stuff up. I can set up, only information you can see here, here's the demographics. Tennessee, 21 to 35, all, and they're interested in Design, Entrepreneurship and Marketing. All of this stuff is pre-populated in here. And then all you have to do, is set up all the rest of the information for your ads. And by the way, if you have not already done so, you should watch some of our Facebook courses on creating ads here at Lynda.com.
That way, you get a bit more in depth explanation of how to do this. But then you just place your ad, you let it run, it’s going to target whomever you’ve attempted to target using that audience insights panel, and it’s going to be a great way to drive engagement to drive page likes and whatever else that you're trying to drive, just by using this extremely highly focused targeting ad system. So check it out, play with it a little bit, see what you can come up with and see if you can make it work for your business. I think it'll be a great little jumping off point to help get your Facebook advertising jump-started.
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