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Stay up to date with marketing tools and techniques that will help you run your business more efficiently. Author Justin Seeley brings you the tools and techniques you need to have conversations with your customers, build community, track engagement, measure analytics, and leverage social media tools to grow your brand. Tune in every other Wednesday for new video tips to keep your marketing efforts fresh.
Hi there, welcome back to Marketing Tips, my name is Justin Seeley. And in this movie, I'm going to be talking about custom URLs, for your brand, or business. Now, you may already be aware that you can create shortened versions of URLs using services like, TinyURL, or Ow.ly. What you might not be aware of, however, is that you can actually create your own custom URLs, using a service, called Bitly. Here's how it works. The first step that you need to take, is you need to go get a domain name. And this needs to be a shortened domain name.
However, domain names are hard to come by these days. So you might have to get creative with this one. If that's the case, try out this service first. It's called Domai.nr, and spelled D-O-M-A-I.nr. It's an unusual domain, in it of itself. Once you're there, type out a keyword or phrase, that you'd like to use in your shortened URL. Domai.nr will then do a search of all the available domain names, and also provide you with some shortened variance as well. Once you find the one you like, just go ahead and go through the registration process, like you would any other domain.
Once you've registered your URL, go over to Bitly.com, where you can register for a free account, using either your Facebook, Twitter, or just your email address. Once your account is created, you'll be taken to this screen, where you can click in the top right-hand corner, to access your settings. On the Settings page, you're going to first go to the Advanced tab, where you'll find all of the fields necessary to customize your shortened URL. You will have to do some DNS configuration at this point, but Bitly does a great job of explaining exactly how to do this, in their documentation.
You'll need access to your domain through your registrar, and you'll also have to copy and paste some information, which Bitly provides you, in order for your domain to begin working with their service. You should also allow up to 48 hours, for the domain processing to go through. Many times it will be much faster than that, but just to be safe, I always give it at least two days, before I start troubleshooting anything. It's alright there in the documentation though. So just read through it really carefully, and take it step by step. To access that documentation, just go to this URL: seeley.co/getaurl.
As you can see, I've used my own custom URL, to shorten the otherwise long link, that takes you to the Bitly documentation. And that's just one of the reasons to use a shortened URL. With Bitly, you also get access to data analytics for your links that you create, like, how many times a link has been clicked, or saved. This is a great way of tracking click-throughs while, at the same time, giving yourself a custom branded URL for link shortening. I highly recommend, that you check this out, and try it for yourself.
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