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Become more productive and boost the impact of your marketing efforts with Brad Batesole's weekly marketing tips on everything from social media to digital advertising to techniques and tools. Every week you'll find a new and immediately actionable tip to help you build your community, track engagement, measure analytics, generate brand awareness, or help you accomplish other marketing goals. In addition to sharing from his bank of experience, Brad will answer questions submitted by lynda.com members. Send your question directly to him via email@example.com and you might just see it in a future episode! Tune in every week to keep your marketing efforts fresh.
- Hi, and welcome to another episode of "Weekly Marketing Tips." I'm Brad Batesole, and this week I'd like to talk about the Facebook Ads Manager iPhone app. Facebook understands that today's business owners and marketers are using mobile as often, if not more often, than desktop computers. Their new application makes it easier than ever to monitor your existing ads or even create new ones. If you're advertising on Facebook, the mobile app is worth a quick download. In addition to tracking performance and creating or editing ads, you can also receive push notifications.
I think this is, by far, the best feature. A quick reminder that an ad is expiring, was rejected or that the budget is depleted can help you keep things on track, even when you're not at your desk. Let's take a quick look at the application together. First things first, you'll need to download the app from the Apple App Store. I've already gone ahead and grabbed it, and it's here on my iPhone. You'll simply search the App Store for Facebook Ads Manager. Once you've got it installed, go ahead and give it a tap to open it up.
If you're using the Facebook application on the phone, it's going to automatically try to log you in with whatever credentials you already inputted. Alternatively, if it's your first time using the app and you don't wanna log in as those credentials, you'll see a not you option just below the login link, and you can tap that to change the user name and password. But we're already logged in here, and it loads us up into our Campaigns view. I only have one campaign in this account, but this would be a global view, so we would see all the campaigns that were running.
I can tap the navigation at the top where it says Campaigns, then I can choose Ad Sets or Ads. If I did that, I would again see all of the ad sets that are in my account, not just the ad sets that were particular to that campaign that we just looked at. I'm going to go back to Campaigns. Let's go through this together. I'll tap the campaign, and right away we're seeing the High Level view. We see the name of the campaign at the top, and below that we can see that this campaign is currently inactive, and the toggle switch is on the left-hand side, meaning off.
If I tap the toggle switch, I'll turn on the campaign. You'll notice the words on the left change to green, indicating this campaign is now active. I'll tap that again to make it inactive. Below that we have the option to edit the campaign. If I tap that, I'll bring up a new dialogue with some options to change the Image, Text and Links, Audience and our Budget and Schedule. A campaign doesn't have an image associated with it, so when you tap into that, you're going to have to pick the actual ad that you wanna modify.
Basically, choosing Edit from any view, the Campaigns view, the Ad Set view or the Ad view, is going to bring up this same dialogue. Wherever you are in the app, you can edit any option within your particular campaigns, ad sets and ads. Below that, we can see the Results. In this case, this campaign hasn't been running, so it shows 0 Website Clicks. That number would obviously increase if we had more website clicks. The data that you see here will be dependent on the objective of your campaign, so if it was Facebook fans or an offer redemption, the data that you would see here would be different.
You can view it by Lifetime, 7 Days or 1 day. Below that, you'll see your Cost per Clicks, your Total Reach and the Frequency. You don't get a whole lot of data here, but it's enough to make some decisions if you, say, wanted to pause the campaign. Below that, we can tap into the Ad Set, and it looks just as the campaign. Here we can see our Budget, the Results of this ad set, and if I scroll down, I'll see the particular ads. Along the bottom of the screen, we have some icons. The icon that's highlighted on the bottom left will take us back to the Campaign view.
The next icon, which is a plus symbol, allows us to create a new campaign. Here we'll see the page that we're associated with, and if we wanted to change that, I'd choose Change Page there on the right-hand side. You have a few limited objectives, so you can't do all of your advertising with the app, but if you wanted to boost a post or send people to your website, you could do it quickly right within the app. Here I've selected to Boost a Post. I can boost the post, choose Next, pick our audience. If you'd like to create a custom audience, you'll do that by choosing Create New Audience at the bottom of the screen, and that's where you'll be able to add your interest-based targeting.
If you've done some advertising before, you're familiar with this. Here in your Interests, you would add things that people were interested in. I could say vitamins, for example, and choose from the drop-down. I'll choose Save. You'll notice that if you've used the Ad Create tool before, you're probably used to seeing the size of the audience that you've selected. Typically, it would say, "Hey, there's 1/2 a million people that are interested in vitamins in the United States." This app still shows it to you, but it shows up a little differently.
To see it, you'll choose Save. Looks like I need to add a name for my audience, so we'll go ahead and do that. I'll choose Save. Then, when I choose Next, here at the bottom of the screen you're gonna see your Daily Reach and the Potential Reach of your audience. That's where your audience metrics come in. Just as you would with the Ad Create tool, you can set a budget, either per day or lifetime, and then tap Review in the upper right-hand corner to complete the ad. I'm going to choose the back arrow to exit out of this view, and along the bottom I'll now choose the globe icon.
This is where you'll get all of your notifications. To enable them, you'll need to turn on notifications, which I did by tapping the Turn On button. If you had any notifications, they would show up here. Depending on how you've set up your iPhone, they'll also prompt you either with a drop-down at the top of the screen or a popup, if you're in another application. On the far right-hand side, you have the Settings icon, and that's where you can view your account, set any spending limits, manage your notifications and log out, if you needed to. If you're running Facebook advertisements, grab the mobile app.
It's definitely worth it if you're in a pinch and wanna promote a post while you're on the go. Thanks for checking in this week. As always, I'd love to hear from you. If you have a question you'd like to see answered, send an email to firstname.lastname@example.org or reach me on Twitter @bradbatesole. You might just see your question featured in a future episode.
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