Marketing Tips
Illustration by Richard Downs

Video: Using the Facebook Ads Manager app

- Hi, and welcome to another episode of "Weekly Marketing Tips." I'm Brad Batesole, and this week I'd like to talk about the Facebook Ads Manager iPhone app. Facebook understands that today's business owners and marketers are using mobile as often, if not more often, than desktop computers. Their new application makes it easier than ever to monitor your existing ads or even create new ones. If you're advertising on Facebook, the mobile app is worth a quick download. In addition to tracking performance and creating or editing ads, you can also receive push notifications.
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  1. 6m 30s
    1. Using the Facebook Ads Manager app NEW
      6m 30s
  2. 43s
    1. Welcome: Handoff
      43s
  3. 23m 30s
    1. Meerkat and Periscope
      7m 27s
    2. Hosting promotional giveaways through Amazon Giveaway
      4m 24s
    3. Creating a call-only ad in Google AdWords
      7m 20s
    4. Using IFTTT's new mobile app: Do Camera
      4m 19s
  4. 34m 10s
    1. Google analytics spreadsheet add-on
      6m 51s
    2. Setting up automated campaigns in mailchimp
      7m 37s
    3. Starting your first remarketing campaign
      5m 58s
    4. Setting up Google Webmaster Tools
      13m 44s
  5. 22m 43s
    1. Using Facebook offers
      6m 41s
    2. Google's mobile-friendly search label
      4m 31s
    3. Creating a pop-up offer with WordPress
      6m 3s
    4. Using Unbounce to build and A/B test landing pages
      5m 28s
  6. 13m 19s
    1. Using Peek to provide usability testing
      2m 58s
    2. Prequalifying traffic when running pay-per click ads
      2m 11s
    3. Marketing the cost of your service with customers
      3m 20s
    4. Using surveys to guide business decisions
      4m 50s
  7. 1m 36s
    1. Handing off the series to Brad
      43s
    2. Welcome to the series
      53s
  8. 5m 47s
    1. Tracking your Twitter analytics
      3m 26s
    2. How to properly reply to someone on Twitter
      2m 21s
  9. 7m 15s
    1. Using the new Pinterest messaging system
      2m 15s
    2. How to create Rich Pins on Pinterest
      5m 0s
  10. 10m 59s
    1. Five ways to improve your WordPress blog
      6m 19s
    2. Growing your email list with a WordPress blog
      4m 40s
  11. 12m 23s
    1. How to get your tweets noticed
      6m 57s
    2. Adding Twitter card functionality to your blog
      5m 26s
  12. 10m 2s
    1. How to create a more engaging Instagram profile
      2m 14s
    2. The do’s and don’ts of Instagram marketing
      7m 48s
  13. 7m 29s
    1. Exploring the redesigned Facebook Page layout
      2m 39s
    2. Exploring the new Facebook Save feature
      4m 50s
  14. 11m 27s
    1. Customizing your profiles 101
      7m 22s
    2. Exploring the benefits of premium accounts
      4m 5s
  15. 11m 8s
    1. How to create custom audiences on Facebook
      5m 5s
    2. How to improve your reach without using ads
      6m 3s
  16. 7m 17s
    1. How to use hashtags in Twitter search
      3m 40s
    2. How to make a refined search on Twitter
      3m 37s
  17. 13m 40s
    1. What is CASL?
      7m 9s
    2. Five Ways to prepare your business for CASL
      6m 31s
  18. 7m 23s
    1. Creating content for LinkedIn
      3m 43s
    2. Using the LinkedIn publishing platform
      3m 40s
  19. 6m 26s
    1. Using Snapchat to engage customers
      2m 56s
    2. Six second story telling with Vine
      3m 30s
  20. 6m 13s
    1. Five ways to deal with negative comments
      2m 33s
    2. Creating a community around caring
      3m 40s
  21. 9m 51s
    1. Five Apps for social media management
      4m 53s
    2. How to reach your audience on mobile
      4m 58s
  22. 6m 3s
    1. Using Hootsuite to cross post your content
      2m 50s
    2. Scheduling posts with Hootsuite
      3m 13s
  23. 6m 49s
    1. 5 Ways to use Instagram for business
      3m 9s
    2. How to run a contest using Instagram
      3m 40s
  24. 7m 30s
    1. Creating a URL shortener with Bitly Pro
      2m 34s
    2. Five Ways to track your social media efforts
      4m 56s
  25. 5m 33s
    1. How to setup your Vine profile URL
      2m 28s
    2. Tips & tricks for better Vine videos
      3m 5s
  26. 10m 34s
    1. How to write better blog posts
      5m 59s
    2. Ten ideas for your next blog post
      4m 35s
  27. 7m 44s
    1. How to set your YouTube Channel URL
      2m 34s
    2. How to use tags effectively on YouTube
      5m 10s
  28. 12m 32s
    1. How to create a Pinterest business account
      4m 16s
    2. Five ways to use Pinterest for your business
      8m 16s
  29. 12m 44s
    1. How to run a contest on Facebook
      7m 30s
    2. How to use your Facebook Insights data effectively
      5m 14s
  30. 7m 2s
    1. How to claim your Google+ vanity URL
      2m 49s
    2. How to use hashtags on Facebook, Twitter, and Google+
      4m 13s
  31. 15m 15s
    1. How to grow your email list with Twitter
      7m 21s
    2. How to run a contest on Twitter
      7m 54s

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Watch the Online Video Course Marketing Tips
5h 21m Appropriate for all Jan 08, 2014 Updated Apr 29, 2015

Viewers: in countries Watching now:

Become more productive and boost the impact of your marketing efforts with Brad Batesole's weekly marketing tips on everything from social media to digital advertising to techniques and tools. Every week you'll find a new and immediately actionable tip to help you build your community, track engagement, measure analytics, generate brand awareness, or help you accomplish other marketing goals. In addition to sharing from his bank of experience, Brad will answer questions submitted by lynda.com members. Send your question directly to him via brad@lynda.com and you might just see it in a future episode! Tune in every week to keep your marketing efforts fresh.

Subject:
Marketing
Authors:
Justin Seeley Brad Batesole

Using the Facebook Ads Manager app

- Hi, and welcome to another episode of "Weekly Marketing Tips." I'm Brad Batesole, and this week I'd like to talk about the Facebook Ads Manager iPhone app. Facebook understands that today's business owners and marketers are using mobile as often, if not more often, than desktop computers. Their new application makes it easier than ever to monitor your existing ads or even create new ones. If you're advertising on Facebook, the mobile app is worth a quick download. In addition to tracking performance and creating or editing ads, you can also receive push notifications.

I think this is, by far, the best feature. A quick reminder that an ad is expiring, was rejected or that the budget is depleted can help you keep things on track, even when you're not at your desk. Let's take a quick look at the application together. First things first, you'll need to download the app from the Apple App Store. I've already gone ahead and grabbed it, and it's here on my iPhone. You'll simply search the App Store for Facebook Ads Manager. Once you've got it installed, go ahead and give it a tap to open it up.

If you're using the Facebook application on the phone, it's going to automatically try to log you in with whatever credentials you already inputted. Alternatively, if it's your first time using the app and you don't wanna log in as those credentials, you'll see a not you option just below the login link, and you can tap that to change the user name and password. But we're already logged in here, and it loads us up into our Campaigns view. I only have one campaign in this account, but this would be a global view, so we would see all the campaigns that were running.

I can tap the navigation at the top where it says Campaigns, then I can choose Ad Sets or Ads. If I did that, I would again see all of the ad sets that are in my account, not just the ad sets that were particular to that campaign that we just looked at. I'm going to go back to Campaigns. Let's go through this together. I'll tap the campaign, and right away we're seeing the High Level view. We see the name of the campaign at the top, and below that we can see that this campaign is currently inactive, and the toggle switch is on the left-hand side, meaning off.

If I tap the toggle switch, I'll turn on the campaign. You'll notice the words on the left change to green, indicating this campaign is now active. I'll tap that again to make it inactive. Below that we have the option to edit the campaign. If I tap that, I'll bring up a new dialogue with some options to change the Image, Text and Links, Audience and our Budget and Schedule. A campaign doesn't have an image associated with it, so when you tap into that, you're going to have to pick the actual ad that you wanna modify.

Basically, choosing Edit from any view, the Campaigns view, the Ad Set view or the Ad view, is going to bring up this same dialogue. Wherever you are in the app, you can edit any option within your particular campaigns, ad sets and ads. Below that, we can see the Results. In this case, this campaign hasn't been running, so it shows 0 Website Clicks. That number would obviously increase if we had more website clicks. The data that you see here will be dependent on the objective of your campaign, so if it was Facebook fans or an offer redemption, the data that you would see here would be different.

You can view it by Lifetime, 7 Days or 1 day. Below that, you'll see your Cost per Clicks, your Total Reach and the Frequency. You don't get a whole lot of data here, but it's enough to make some decisions if you, say, wanted to pause the campaign. Below that, we can tap into the Ad Set, and it looks just as the campaign. Here we can see our Budget, the Results of this ad set, and if I scroll down, I'll see the particular ads. Along the bottom of the screen, we have some icons. The icon that's highlighted on the bottom left will take us back to the Campaign view.

The next icon, which is a plus symbol, allows us to create a new campaign. Here we'll see the page that we're associated with, and if we wanted to change that, I'd choose Change Page there on the right-hand side. You have a few limited objectives, so you can't do all of your advertising with the app, but if you wanted to boost a post or send people to your website, you could do it quickly right within the app. Here I've selected to Boost a Post. I can boost the post, choose Next, pick our audience. If you'd like to create a custom audience, you'll do that by choosing Create New Audience at the bottom of the screen, and that's where you'll be able to add your interest-based targeting.

If you've done some advertising before, you're familiar with this. Here in your Interests, you would add things that people were interested in. I could say vitamins, for example, and choose from the drop-down. I'll choose Save. You'll notice that if you've used the Ad Create tool before, you're probably used to seeing the size of the audience that you've selected. Typically, it would say, "Hey, there's 1/2 a million people that are interested in vitamins in the United States." This app still shows it to you, but it shows up a little differently.

To see it, you'll choose Save. Looks like I need to add a name for my audience, so we'll go ahead and do that. I'll choose Save. Then, when I choose Next, here at the bottom of the screen you're gonna see your Daily Reach and the Potential Reach of your audience. That's where your audience metrics come in. Just as you would with the Ad Create tool, you can set a budget, either per day or lifetime, and then tap Review in the upper right-hand corner to complete the ad. I'm going to choose the back arrow to exit out of this view, and along the bottom I'll now choose the globe icon.

This is where you'll get all of your notifications. To enable them, you'll need to turn on notifications, which I did by tapping the Turn On button. If you had any notifications, they would show up here. Depending on how you've set up your iPhone, they'll also prompt you either with a drop-down at the top of the screen or a popup, if you're in another application. On the far right-hand side, you have the Settings icon, and that's where you can view your account, set any spending limits, manage your notifications and log out, if you needed to. If you're running Facebook advertisements, grab the mobile app.

It's definitely worth it if you're in a pinch and wanna promote a post while you're on the go. Thanks for checking in this week. As always, I'd love to hear from you. If you have a question you'd like to see answered, send an email to brad@lynda.com or reach me on Twitter @bradbatesole. You might just see your question featured in a future episode.

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