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Stay up to date with marketing tools and techniques that will help you run your business more efficiently. Author Justin Seeley brings you the tools and techniques you need to have conversations with your customers, build community, track engagement, measure analytics, and leverage social media tools to grow your brand. Tune in every other Wednesday for new video tips to keep your marketing efforts fresh.
- Hi there, and welcome back to the Marketing Tips series. My name is Justin Seeley, and in this week's episode, we're gonna be taking a look at the new Facebook page layout, which is slowly being rolled out to all of the Facebook pages on Facebook. Now, if you haven't already transitioned over to this new layout, that's okay; you'll get it in time. But once you do get it, I wanted to take a minute to showcase exactly what's going on in here and where everything went, because when you first get in here and you see that it's changed, it's a little jarring at first. So let's take a look at exactly what's going on here. Most of the page navigation is gonna be right up here at the top now.
So, you have access to your page, which is what we're looking at now. You also have access to something called the Activity feed, the Insights, and your page Settings. That's all from right up here at the top. When you go to your Activity feed, that's gonna show you different things, like when people comment and like and share all of your posts that you create on Facebook. So, as you can see here, people are posting and sharing and commenting and things like that on all of the different posts that I have created recently. That's the kind of thing you're gonna find in your Activity feed. This is also where you're gonna find a direct link to your Messages, and so, when you click on your Messages, you'll be able to see any personal messages your page has received from any of your fans, and the interaction you have between them.
The Insights panel, of course, is gonna take you over into Facebook Insights, to give you a good idea of exactly what's going on, how that's going. You can take a look at all the different sections, like Likes, Reach, Visits, Posts, People, et cetera. The Settings section is, of course, where you change all the settings for your particular page, and when you want to, you can go back to the page by clicking on "Page," there at the top. You'll also see a brand new set of navigational links over here on the right-hand side. You'll see things like what's happening this week, like how many page likes, your post reach for that week. If you have any unread notifications, you'll see those under here, and also any unread messages.
You'll see those there as well. As for the page layout itself, your posts are now flush over to the right-hand side, so everything is gonna be over here on this right-hand side. And then, on the left-hand side, that's gonna be where a lot of the navigational components are: things like information about how many people like your page and all that kinda stuff. Overall, the design of the profile has not changed that much in terms of your cover photo, your profile photo and all that good stuff. You're still gonna use an image that's 160 by 160 here for your profile picture, but that'll be upsized to 180 by 180.
And of course, your cover photo is still going to be 851 pixels wide by 315 pixels tall. If you want more information about how to use Facebook for business, or to explore some of the options of the new Facebook business pages, be sure to check out my Facebook for Business course here at lynda.com.
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