Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member

Looking at PageRank in practice

From: SEO: Link Building in Depth

Video: Looking at PageRank in practice

Let's quickly look at how you can find out the PageRank of a particular page. Probably the easiest way is to install a toolbar into your browser that retrieves the page's PageRank from Google when you load the page. This one of course is the Google Toolbar which is only available for Internet Explorer. You can see that the PageRank button shows a green bar to visually indicate the page's PageRank. Point at the button and this pop up appears providing the PageRank number. Remember, as explained in the previous video, this is the public PageRank number which is not that true secret number.

Looking at PageRank in practice

Let's quickly look at how you can find out the PageRank of a particular page. Probably the easiest way is to install a toolbar into your browser that retrieves the page's PageRank from Google when you load the page. This one of course is the Google Toolbar which is only available for Internet Explorer. You can see that the PageRank button shows a green bar to visually indicate the page's PageRank. Point at the button and this pop up appears providing the PageRank number. Remember, as explained in the previous video, this is the public PageRank number which is not that true secret number.

When you first install the toolbar, you won't see this button. Go into the Options, select the Privacy tab and you'll find the PageRank button here. What if you don't use Internet Explorer? You can still find various add-ons and extensions that will you show PageRank. In fact, there are non-Google PageRank tools for Internet Explorer, Firefox, Chrome, Safari and Opera. This one is a product called WebRank running in Firefox. You can see the page's PageRank here along with lots of other data related to the page such as the Alexa Rank, the number of pages on the site indexed in Google, Bing and Yahoo!, and so on.

To find these tools, simply go to your browser's Add-ons or Extensions Library and search for the word PageRank. You don't have to install anything though, you can find sites that let you enter a page's URL and they retrieve the PageRank for you. Just Google the term view pagerank and you'll find them. What about PageRank for other search engines? PageRank is a Google term of course, but other major search engines must use a similar method, a way to use incoming links to help rank web pages.

Yahoo! had a system called WebRank, it even provided a toolbar with a WebRank display, but it may not have been quite the same. Yahoo! claimed it was based on what sites people visited. Of course, Yahoo! no longer maintains a search index. It gets search results from Bing. As for Bing, that search engine had something it calls Page Score, but it's a very different thing, it really isn't clear what it is in fact, and Bing seems to have pretty much dropped it. So for the moment, all we're left with is PageRank. Bing isn't providing any equivalent information.

But it really doesn't matter that much. In fact, PageRank isn't something you should be obsessing over anyway. What really counts is how your pages are ranking in the search results for the searches you're interested in. While PageRank is one factor, you can often rank above sites with higher PageRank. If you're not ranking well and your site is well optimized, then you need to create links with good keywords in them from lots of different sites pointing to your web pages. That will help you rank and it will build PageRank at the same time, but it's the ranking that counts.

Show transcript

This video is part of

Image for SEO: Link Building in Depth
SEO: Link Building in Depth

30 video lessons · 11729 viewers

Peter Kent
Author

 

Start learning today

Get unlimited access to all courses for just $25/month.

Become a member
Sometimes @lynda teaches me how to use a program and sometimes Lynda.com changes my life forever. @JosefShutter
@lynda lynda.com is an absolute life saver when it comes to learning todays software. Definitely recommend it! #higherlearning @Michael_Caraway
@lynda The best thing online! Your database of courses is great! To the mark and very helpful. Thanks! @ru22more
Got to create something yesterday I never thought I could do. #thanks @lynda @Ngventurella
I really do love @lynda as a learning platform. Never stop learning and developing, it’s probably our greatest gift as a species! @soundslikedavid
@lynda just subscribed to lynda.com all I can say its brilliant join now trust me @ButchSamurai
@lynda is an awesome resource. The membership is priceless if you take advantage of it. @diabetic_techie
One of the best decision I made this year. Buy a 1yr subscription to @lynda @cybercaptive
guys lynda.com (@lynda) is the best. So far I’ve learned Java, principles of OO programming, and now learning about MS project @lucasmitchell
Signed back up to @lynda dot com. I’ve missed it!! Proper geeking out right now! #timetolearn #geek @JayGodbold
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed SEO: Link Building in Depth.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Your file was successfully uploaded.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.