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Introduction to keyword research software and options

From: SEO: Keyword Strategy in Depth

Video: Introduction to keyword research software and options

With any job, having the right tools are a necessity. However knowing how to use those tools, Recently I was having a bathroom redone, and I realized that I What I was paying for, was someone's experience and In the time I have in this course, I'll be providing a This is certainly not a comprehensive overview, as there are many Each of these tools offer free trials, and I recommend using each of them.

Introduction to keyword research software and options

With any job, having the right tools are a necessity. However knowing how to use those tools, separates the weekend warrior from the professional. Recently I was having a bathroom redone, and I realized that I could do the work, but it would look like I did it myself. What I was paying for, was someone's experience and expertise with the same tools as what I had. And that's the key. In the time I have in this course, I'll be providing a short, agnostic overview of the tools, specifically for their keyword research functions.

This is certainly not a comprehensive overview, as there are many additional features and website management functions available in all of these tools. Each of these tools offer free trials, and I recommend using each of them. In seeing how they differ and what is consistent, see where they get the key word data, and how they present competitive information. Using them with your business data will add more color and insight, as to their benefits for long-term use. Only by using and researching gaining insights, checking and double checking can you master these tools.

If you only use them once to get your initial key word lists. And then never use them again? You have only swung a hammer so to speak. True expertise is developed with constant use, just as any master craftsman would develop his skills.

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This video is part of

Image for SEO: Keyword Strategy in Depth
SEO: Keyword Strategy in Depth

60 video lessons · 8212 viewers

Matt Bailey
Author

 
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  1. 1m 17s
    1. Welcome
      1m 17s
  2. 27m 33s
    1. What are keywords?
      4m 11s
    2. The implications of keywords
      6m 36s
    3. How can we use keywords?
      5m 27s
    4. Find keyword research resources
      4m 1s
    5. View the keyword universe
      3m 25s
    6. Read keyword data effectively
      3m 53s
  3. 25m 46s
    1. Creating a keyword spreadsheet
      2m 41s
    2. Find initial keywords
      2m 18s
    3. Utilize the long tail
      4m 25s
    4. Find phrase patterns
      2m 15s
    5. Organize by prefix and suffix
      4m 8s
    6. Search for synonyms
      3m 19s
    7. Plan for plurals
      1m 56s
    8. Develop your keyword spreadsheet
      4m 44s
  4. 25m 28s
    1. Find searcher intent
      1m 48s
    2. Measure brand impact
      2m 26s
    3. Research demand patterns
      4m 0s
    4. Assess the right searcher
      5m 45s
    5. Assess competitive data
      4m 5s
    6. Measure keyword competitiveness
      3m 34s
    7. Measure the competitive environment
      3m 50s
  5. 20m 45s
    1. Intersect keyword demand and keyword trends
      2m 27s
    2. Apply tools for finding keyword search trends
      5m 3s
    3. Compare keyword trends
      5m 15s
    4. Asking why
      3m 22s
    5. Articulating strategy
      2m 35s
    6. Organizing keyword data with your additional data
      2m 3s
  6. 14m 25s
    1. Introduction to keyword research software and options
      1m 29s
    2. Raven tools
      3m 55s
    3. Moz
      3m 24s
    4. SEMrush
      2m 27s
    5. Keyword Discovery
      3m 10s
  7. 59m 55s
    1. Familiarize yourself with the page title
      2m 10s
    2. See how the page title is used
      3m 8s
    3. Evaluate your page title options
      7m 23s
    4. Understand page structure
      3m 40s
    5. How to utilize page structures to your advantage
      5m 20s
    6. Keep the attention of your reader with better page structure
      5m 33s
    7. Converge strategies of structure, scanning, and spiders
      3m 19s
    8. Implement keywords throughout your content
      6m 37s
    9. Integrate keywords within your website
      6m 42s
    10. Consider alt attributes and title attributes
      7m 2s
    11. Review your navigation for keywords
      3m 43s
    12. Test your navigation for usefulness and understandability
      5m 18s
  8. 37m 35s
    1. Create effective ads
      4m 16s
    2. Learn keyword-based bidding strategies
      2m 24s
    3. Balance keywords and quality score
      7m 51s
    4. Avoid costly mistakes
      4m 48s
    5. Focus on negative keywords
      3m 16s
    6. Add dimensions of location, timing, and word structures
      8m 57s
    7. Continually improve your campaign
      6m 3s
  9. 39m 10s
    1. Do not be fooled by rankings
      3m 35s
    2. Measure the right outcomes
      6m 19s
    3. Establish value
      5m 0s
    4. Develop keyword segments in your analytics
      6m 20s
    5. Evaluate landing pages for value
      6m 7s
    6. Troubleshoot landing page bounce rate
      5m 54s
    7. Prioritize your marketing efforts
      5m 55s
  10. 2m 25s
    1. Next steps
      2m 25s

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