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Keywords are the crucial foundation for online marketing efforts, and in this course, author Matt Bailey shows how you best structure search engine optimization and pay-per-click plans around the insights you glean from keyword research. He helps you explore the sources for keywords and build a keyword list with research and management tools like Raven Tools, Moz, SEMrush, and Wordtracker. He shows you how to filter and interpret keyword data, observe trends, and better understand the intent of the searcher, and how to develop an informed strategy and implement keywords throughout your site for maximum searchability. Matt also covers how to apply your keyword insights to Google AdWords campaigns and measure the results of your SEO and AdWords efforts.
With any job, having the right tools are a necessity. However knowing how to use those tools, separates the weekend warrior from the professional. Recently I was having a bathroom redone, and I realized that I could do the work, but it would look like I did it myself. What I was paying for, was someone's experience and expertise with the same tools as what I had. And that's the key. In the time I have in this course, I'll be providing a short, agnostic overview of the tools, specifically for their keyword research functions.
This is certainly not a comprehensive overview, as there are many additional features and website management functions available in all of these tools. Each of these tools offer free trials, and I recommend using each of them. In seeing how they differ and what is consistent, see where they get the key word data, and how they present competitive information. Using them with your business data will add more color and insight, as to their benefits for long-term use. Only by using and researching gaining insights, checking and double checking can you master these tools.
If you only use them once to get your initial key word lists. And then never use them again? You have only swung a hammer so to speak. True expertise is developed with constant use, just as any master craftsman would develop his skills.
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