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With any job, having the right tools are a necessity. However knowing how to use those tools, separates the weekend warrior from the professional. Recently I was having a bathroom redone, and I realized that I could do the work, but it would look like I did it myself. What I was paying for, was someone's experience and expertise with the same tools as what I had. And that's the key. In the time I have in this course, I'll be providing a short, agnostic overview of the tools, specifically for their keyword research functions.
This is certainly not a comprehensive overview, as there are many additional features and website management functions available in all of these tools. Each of these tools offer free trials, and I recommend using each of them. In seeing how they differ and what is consistent, see where they get the key word data, and how they present competitive information. Using them with your business data will add more color and insight, as to their benefits for long-term use. Only by using and researching gaining insights, checking and double checking can you master these tools.
If you only use them once to get your initial key word lists. And then never use them again? You have only swung a hammer so to speak. True expertise is developed with constant use, just as any master craftsman would develop his skills.
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