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In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
Keyword research is the cornerstone to your SEO program, because it doesn't do your website any good if you optimize it for keywords that nobody is searching for in the search engines. Keywords are not actually single words, but groups of words or phrases. They're really just the search queries people might use to find the information on your website. The idea is to find out what those keywords are. Keyword research is key, because people type keywords into a search engine's Search box to try to fill their needs.
The search engine's goal is to show the best pages to those people, that is, the pages they think have exactly what the searcher is looking for. If that searcher needs what you offer, you want your page to be one of those which the search engine deems the best. So, knowing which keywords your target audience types into search engines is critical. Luckily, there are keyword research tools that provide us with this information. Here are three of the more popular keyword research tools on the Internet. There's Wordtracker at wordtracker.com, Keyword Discovery at keyworddiscovery.com and then there's Google's Keyword Tool.
I like the Google Keyword Tool and it's basically the one we use exclusively now. You're getting data straight from Google. It works quickly and accurately and it's free. In this course, we'll be using Google's Keyword Tool.
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