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In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
There are many misconceptions when it comes to Google PageRank. Some people think that PageRank is how Google ranks pages within their search results. Others think it's a number from one to ten that can be measured by a little green graph on a toolbar. Both of these have bits of truth to them, but aren't quite right. So let's dig right into what Google PageRank actually is and isn't, and what you need to know and do to get some for your website. Google PageRank is not how or where your page ranks in the search results. That's their algorithm.
PageRank is also not easily measurable, at least not by anybody outside of Google itself. While you can see a representation of PageRank if you have the Google toolbar installed on your browser, it's not really PageRank in the sense of what Google really considers PageRank to be. Let's take a quick look at the toolbar PR of our example site. We've installed the Google toolbar on here with the PageRank bar, and if you mouse over it, you can see that Google is saying that this page has a page rank of one.
Since this is a fairly new page and I haven't implemented any link building techniques on it yet, it only shows a page rank of one on the homepage. The inner pages aren't showing any PR at all, but don't despair when you see that. Even though the Google toolbar shows no PR or very little PR, the pages are usually still indexed and can also rank for their targeted keyword phrases. This is why I say do not put too much stock in toolbar PageRank, as it's not the same as real PR.
If you're worried about toolbar PageRank having dropped or just not showing up at all, keep this in mind. It's not accurate. It's only a visual representation. It's only updated a few times a year, so newer pages can take many months to show any toolbar PR, but that doesn't mean they don't have any. The deeper into a site you go, the lower the PR you'll see. That's normal, as those deeper pages really do get less link popularity, which is similar to PageRank. Since so many people stress over their toolbar PR, it wouldn't surprise me if some day in the not too distant future, we see Google remove the toolbar.
There have been signs of it updating less often. Don't make the mistake of thinking of PR as the goal of SEO in and of itself. It's not. Your SEO goal is to obtain visibility in the search results when people are seeking what you offer. Having PageRank is something you need in order to fulfill that goal, but your site will obtain page rank naturally by having a link-worthy site and by getting the word out about it.
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