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In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
Header tags or H1, H2s, H3s should generally be used within your headlines, and headlines should often use keyword phrases. It's possible, although it's difficult to find exact evidence of this, that headlines are given extra weighting with the search engines. It does make sense, however, if they did, since headlines are traditionally places where one might point out important aspects of a page. Let's see what the header tag looks like in the source code.
Here's our tagline contained in the h1 tag and here's our main headline contained in an h2 tag. Now let's see what the headlines look like on the web page itself. Here's our h1, it's our tagline, and this headline is our h2. Don't get too wrapped up in headlines for SEO purposes and especially don't worry whether they are using h1s or h2s or even if they are just bolded.
Write them for your users and use them when necessary and that will typically be all you need to do.
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