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There are two sides to search engine optimization (SEO): on-page and off-page optimization. Off-page means getting links from other websites to point back to your site, which strengthens your site's position in search engine results. In this course, author Peter Kent dissects the anatomy of a link, explains how links affect page ranking, and reveals the properties that make an excellent inbound link. The course also evaluates reciprocal linking; link building via press releases, blogs, and articles; and the importance of using quality links that are search-engine friendly.
So it's time to build some links. The first thing you should do is to grab the low hanging fruit, that is, place links in the easy, obvious locations. The obvious place is of course, a web page is already under your control. If you have a blog for instance perhaps you can write a short article about the site you're promoting and link to it from the article. Remember use keywords. Don't just link to your site using the URL or site name but use the keywords for which you want to rank. For instance, let's say you're pointing to a website about travelling in Central America and you're using the domain SeeCA.ni.
Sure, you can still link to the site using that domain name as the keyword, but you should also link using keywords like this. You could even link to different pages with each link. As you learned before, linking into the site instead of only to the home page is always a good thing. Where else can you link from? What about social networking accounts? You probably have a Facebook account don't you? How about a Google+ account? Facebook, LinkedIn and various other social networking sites use no follow links.
But don't let that put you off. You may get visitors through the links after all and as I discussed in an earlier video, I'm not totally convinced that the major search engines ignore all social networking no follow links. Google+ currently provides follow links by the way. Do you have control over or access to any other sites? Perhaps you have regular websites. You could at least put links in the page footers or find various other places to slip links in. This is a time honored mechanism for creating links and most companies that own multiple sites do it, so why not you? Remember use keywords.
Many companies just link to their other sites by name. But there's no reason you can't do a more promotional link such as Travel Central America with SeeCA.ni. It's rare these days for people to have absolutely no web pages under their control in some way. So think carefully about all the possible places you can place links. How about profile pages in forums and bulletin boards you're a member of? Perhaps you can even announce your site in forum messages. How about listings in the directories of professional associations which you remember? Spend a little while thinking this through and you'll probably find a few good placements.
What next? Friends and family of course. Who do you know who might be willing to give you a link or two? Who might be willing to mention you in their blog for instance or in groups of which they are members or in their personal or business websites? Use a broad definition of friends and family. How about your employees for instance? Your company's or employer's partners. If your company buys product for resale, will its suppliers provide you with a link? If you sell products to other companies, can you get them to link back to you? How about professional associations? Can you get them to the link to the corporate site? Does your company donate money to non profits? If so, can you get links from the donor pages? I can't tell you exactly where you're going to get your low hanging fruit links.
But I can tell you that if you sit down and think for a while, you'll almost certainly come up with a bunch of places to get you started.
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