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In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
I have gone ahead and done allintitle searches for our ebook reader category, so now we can start to decide which keyword phrases to choose. We are viewing the approximate number of searches a phrase receives and how much competition there is for the keyword phrases. You can start looking for the keyword gems, which you will optimize the pages of your site for. A keyword gem is basically any relevant keyword phrase that has a high number of searches versus a low number of pages with that phrase in the title tag. So, let's look at to get our sheet here and here, this one sticks out at us.
We have got electronic book reading device with 880 searches and only 147 allintitle searches, so that's pretty good. 880 searches a month is a decent amount of searches and we are only competing with 147 other pages. So, let's highlight that as a keyword gem, we just select it and then we'll give it the color green for gem. Now here, this one is even better. It has 480 searches and only six allintitle.
So, that means there's only six other pages out there that Google know about that have that exact phrase in the title tag. So, we should be able to compete on that and it's electronic books device. So, that's pretty relevant to our site is about. So, let's highlight that as a gem as well. Conversely, you'll also notice some phrases, which I will call warning words. These are the opposite of keyword gems in that they have a low number of searches and a high number of pages that may already be optimized for them as determined by allintitle.
So, let's look. And it looks like this one here is a good example, electronic books online. And here, it's got only 480 searches a month which is an okay number, but look at this crazy amount. 12,300 other pages that are using that keyword phrase in the title. It's hard to explain why these warning words exist other than it's probably phrases people who don't do any keyword research just assume are good ones to optimize for, which is why it's so important to do your research.
Why waste time optimizing for highly competitive phrases that will be unlikely to bring you much traffic anyway? So, let's highlight these types of warning words with a red highlight. So we know not to bother with them. So what we will really going to do now is just highlight all the gems that stand out to us. And once you have them highlighted, you may want to then resort by allintitle to see if any other stick out. We can do that now. Let's click on here to select the worksheet. Click on Data, come to Sort and we will sort Allintitle.
Now this time we want to sort by smallest to largest, not largest to smallest, and we'll click okay. So now we can see these keyword phrases sorted by the lowest number of allintitles. Now we have to decide how competitive we can go with our particular site. Under 1000 allintitle searches are non- competitive, so those are really good ones for us to choose. A 1000-3000, those are fairly competitive. 3000-5000, those are competitive and then as you get to 5000 and over, they are highly competitive.
If your site is a very popular one that's been around for a long time, you can go higher with your allintitle numbers and choose more keyword gems. If your site is brand-new, you may want to stay to the under 1000 mark for your allintitles. You'll need to go through this same process of marking off keyword gems with each set of keyword phrases for your site. After you have done this for all your relevant phrases, you should be left with a list of keyword gems. These are the keyword phrases for which you will start optimizing the pages of your site.
As you can imagine, if you choose the right gems and do a good job of your optimization, you'll start to see targeted traffic fairly quickly.
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