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In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
I've gone ahead and done some addition keyword research for some of our main topics on the Kindle site. We now have a spreadsheet with multiple tabs for Electronic Book Readers, Classic Books, Kindle accessories and ebook readers. Now it's time to start figuring out the competitiveness of each phrase so that we have a better idea of which we should we should optimize for. Every keyword phrase that you research has a specific level of competitiveness tied to it. Competitiveness is simply how difficult or easy it would be to see results when you optimize for that particular phrase.
What makes a keyword phrase competitive or not is the number of other pages that are optimized for the phrase. So you might think that you could learn this by typing your phrase into Google and seeing how many pages show up for that phrase. So, let's put one of our research phrases. Let's take kindle reviews. I'll just copy and paste it. Copy and go over to Google. I'll paste it in here and it's okay if we have the brackets in there, they just ignore them and we'll do a Google search and see what happens.
So, it looks like there are 28,800,000 other pages that show up. But these are pages that use any of those words, kindle and reviews, on their page somewhere or it could even be in links pointing to the page. This doesn't mean that those other pages are actually optimized for the phrase. So we don't have to let that number scare us quite yet. So, now let's put the phrase kindle reviews in quotes, I'll get rid of the brackets and put quotes and do a search for this.
This is an exact match search and what it tells us is how many pages Google knows about that are using this exact phrase somewhere on the page. So, now we see 70,300 for kindle reviews in quotes. Still looks like a lot of competition, but even the exact match doesn't necessarily mean that those pages are optimized for the phrase. It means they have that phrase somewhere on the page, but it doesn't mean they are optimized. So, there is one more little trick I have up my sleeve that gives me a better idea of the competitiveness of any keyword phrase.
What we do is it's an advanced command operator called all in title. So right before we have our phrase in quotes we put, allintitle, one word and a colon and then the phrase in quotes. Let me search for that. This little command will tell us how many pages Google knows about that are using the keyword phrase in their title tag. Title tags are one of the most important places to use keywords. So, if the page is using a phrase there then it's likely to be your competition. Now this search shows 6,060 pages with the exact phrase of kindle reviews, which is still a lot, but not as daunting as those other numbers we saw.
Since that phrase, kindle reviews, is really exactly what our website is about, it's within reach. So you'll also want to browse with the other pages that show up when searching for that keyword phrase to determine if you want to use it. How we do that is go back and just do the regular search for kindle reviews, because regular people don't search with quotes. So, it looks like we are competing with CNET, which is going to pretty tricky because they've been around a long time, and sites that have been around a long time get pretty entrenched in the search results.
I have got iReaderReviews, CrunchGear, so there is some pretty tough competition. PCWorld. So, I mean, there is definitely some competition here, but that doesn't mean that we don't have a chance for it. Since it's very specific to our site that's a good keyword phrase and we're still going to use it. You can also take a look at the sites themselves and see how optimized they are for the phrase and click through and see if it says kindle reviews on here. We can do a search. See they don't even have that phrase on the page at all.
So, most likely this page has a lot of links pointing to it that say kindle reviews. So, we could have a chance to show up for this phrase. What you want to look at when you look at these pages is to see are they optimized. Are they on topic? Can you make your page more relevant than those others? These are different questions to really answer and sometimes it just comes down to experience. It's important to also remember that this is just one keyword phrase. We are going to make you go through our process with almost all our relevant keyword phrases.
So, I want to go down our list of previously researched keywords and do allintitle searches for them. I find it easiest to add another column in my keyword spreadsheet for allintitle, then later I review the entire list comparing the allintitle numbers to the number of searches each keyword has. So we can change this, just call it Searches, and then we are going to put in Allintitle here.
And we just did for kindle reviews here, so I am going to put this one in here. These can take a long time as you can see to put all of these allintitles in. So, you might want to be discriminatory about which ones you choose. Make sure you choose those that are highly relevant to your site, because otherwise, it could take you many weeks of work just to add allintitles in for each keyword phrase. So knowing how to assess the competitiveness of your targeted keyword phrases will help you spot keyword gems later, for which you should optimize the pages of your website.
Knowing how to assess the competitiveness of your targeted keyword phrases will help you spot keyword gems for which you should optimize the pages of your website.
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