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In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
In order to optimize your website, you have to choose which keyword phrases you'll be using for which pages of your website. Every page has a different focus and should therefore be optimized for different keyword phrases. While we highlighted some keyword gems previously, we haven't necessarily figured out which pages of the site on which they will reside. I've created a new spreadsheet as a sitemap and added headings across the top, which correspond with each of our top-level main category pages. You can lay your sitemap out in any tool you're comfortable with.
I'm just used to Excel, so this works for me. I've also got our keyword gems spreadsheet. You should put the pages that are in the main navigation of your website which are linked to from every page of the site. This sheet will ultimately be your keyword phrase map. Eventually, you would want to do this for every page of your website, but it's fine to start with just the main category pages. We'll start with choosing the Homepage keywords. Since homepages are usually given the most weight by search engines, because they have the most link popularity, you can choose the somewhat more competitive and general phrases.
So you want to review your keyword phrase list you previously compiled and find a few of them that are competitive, but also highly relevant to what your business and website is all about. These will be the phrases you'll target on your homepage. So let's take a look at our General tab and choose a keyword phrase. Kindle reviews we know is a good one for this website, because that's what it's called, My Kindle Reviews. So let's put that in here and we'll just type it in, kindle reviews, and then we'll put the number of searches and the allintitle as well, just as reference so we know it later.
Kindle reviews, 2,900 searches, 6,060 allintitle. You should also mark which page you're putting them on in your original spreadsheet. Let's add another column for Page and put home for these ones. And this is the homepage. Look through other relevant worksheet tabs for the homepage to find additional keyword gems. When you're done with the homepage, go on to a category page.
The idea is to review the keyword gems you previously chose that relate to that category and choose the best that describe the category as a whole. Don't worry about all the phrases that relate, because you'll eventually use them for your deeper pages. So if we were to do the Classics Book page, we'd go back to that tab on our keyword gems spreadsheet and take these highlighted gems and copy them into our sitemap. So let's find the Classics, here we go and we'll just put good classic books here.
140 Searches. 520 Allintitle. Now, these we know are on the Classics page, so if you want to skip the step of putting the page here, you can. Note that in the end, you'll probably still have lots of extra words that are relevant. For now, you don't have to worry about them. They may go nicely in other pages or you can save them for later content pages such as articles or blog posts. Creating your keyword phrase map will be time-consuming to do all the pages, but you'll find it will make the rest of your SEO program run smoother, as it will be clear which keywords to use in your content and tags.
It provides you with a clear picture of what each page will eventually be about.
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