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Consider alt attributes and title attributes

From: SEO: Keyword Strategy in Depth

Video: Consider alt attributes and title attributes

There are many lesser, structural elements in the code that you can use that will These are all little things, and little things do add up to create relevancy. Now, the alt attribute is critical when it So, how does it work? And so, the image allows people to see what they need to do, but And so, If you're using images just for decoration, When looking at the code, we can find And so, we can see that it's linking to the tour deal backpack.htm.

Consider alt attributes and title attributes

There are many lesser, structural elements in the code that you can use that will enhance your relevancy, but aren't entirely critical when it comes to the big picture of SEO. These are all little things, and little things do add up to create relevancy. However, by themselves, they're not going to be a cornerstone of your search engine optimization, nor will they completely push you over the edge toward success. These are things that I consider to be homework elements.

Things you should be doing, just as a best practice, rather than expecting major search engine optimization results from them. These are the alt attributes and the title attributes. Now, the alt attribute is critical when it comes to images, and this is what it surrounds. You see, sometimes, the images do not load. Sometimes, you might be on a bad connection, or a connection where there's many other people sharing the same bandwidth. Many times, I've either been on a commuter train, or in a hotel, or just whatever might be happening, and the images won't load.

Now, this is important if the images are critical in conveying information to the visitor, especially if those images are a call to action, or require a click, and you have to have the label of the image to explain what that click is. And so, also, simply because, the images might not load, but if they do load, people that are using accessibility-based devices still do not see the images.

People using screen readers or other type of accessibility software may not see the words that are contained in the image. And so, the alt attribute provides text and context for the search engines and anyone using accessibility-based software to use your website. The nice thing is, is that you get a tiny boost for keyword relevance, but don't abuse and overuse these elements. These elements are used to provide people the means of navigating your website, even though they can't see images.

So, how does it work? Well, number one is the alt attribute. Alt stands for alternative text. That means, if the image does not load, you can put in the alt attribute, the text that you wish to display when the image is not available. Because it comes from the code, the browser or the accessibility software will be able to be seen or heard based on how people are using your website. And so, the image allows people to see what they need to do, but if they can't see those instructions, the alt attribute provides them in a text format.

And so, in best practices, the text should describe the image, or it should explain the link, as far as where it goes or the purpose of the action. And so, if you're using the image as a link, explain why it should be clicked, and what should be clicked, and what will happen. If you're using images just for decoration, such as a background image or something that's not critical to the content, you don't have to use the alt attribute.

You can just keep it empty, and so anyone who's using accessibility software doesn't get caught up in listening to image alt attributes that aren't critical to the information. When looking at the code, we can find the alt attribute when we look for specific images. You'll have the link to the image source, where that image is located on the server, and then you'll have the alt equals, and within the quotes is where you put the text to explain your image. Here, we have Backpack Cal, which isn't really explanatory.

So maybe, we call it California Hiking. And if it's an image of people hiking, it's perfect, because it explains what the image is. Now, let's look at a different file, out of the code, and this is a filename where it's using image, but it's also linking to a specific destination. And so, here, is a link to go book a package. And so, we can see that it's linking to the tour deal backpack.htm. We can change that filename if we want the name of the page.

However, if it's already ranking and it's doing well, we might not want to mess with it. However, that is one area that we can look. The second area is the alt attribute where we're saying, learn more. We just spent a paragraph telling people how great hiking in California is, the types of options, how many options there are, such as day trips or week-long guided excursions, and what we're asking them is to learn more. Now, do we want them to book now or learn more? I tend to avoid very general statements, such as learn more or click here, and I like to do things that are more specific to the purpose of the website.

So, book now or find availability, those are more specific to the content you're trying to produce. And again, because that is the alt attribute of the image link, you're explaining what's going to happen. And so, that's why I like the check availability or book now, because I'm using active language to show what this image link is for. We can also look at the link title. Now, this is another attribute, beyond the alt attribute, that provides a little bit more information.

So, in this example, we're linking to a PDF, and we can create a title, and our title is Taste of California. And this is what it looks like when someone mouses over the link. They get a little tooltip, that's that yellow box that pops up underneath the mouse. And that tool tip helps to explain a little bit more because we're putting a title. That's the code that creates that tooltip. Now, it's not necessary that you use tooltips all the time. It's just a matter of providing extra information on the elements on your website.

You can use the title attribute and links, images, or any multimedia, and it shows us that tooltip. Now, typically, the title attribute is not used for SEO. It's mainly a usability function that allows people to see a little bit more information about what they can do with this element. From an accessibility standpoint, it provides more context about what is available to do on the page and where the links will take people. So, the title attribute, while not used for SEO, it is good practice for usability.

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This video is part of

Image for SEO: Keyword Strategy in Depth
SEO: Keyword Strategy in Depth

60 video lessons · 8171 viewers

Matt Bailey
Author

 
Expand all | Collapse all
  1. 1m 17s
    1. Welcome
      1m 17s
  2. 27m 33s
    1. What are keywords?
      4m 11s
    2. The implications of keywords
      6m 36s
    3. How can we use keywords?
      5m 27s
    4. Find keyword research resources
      4m 1s
    5. View the keyword universe
      3m 25s
    6. Read keyword data effectively
      3m 53s
  3. 25m 46s
    1. Creating a keyword spreadsheet
      2m 41s
    2. Find initial keywords
      2m 18s
    3. Utilize the long tail
      4m 25s
    4. Find phrase patterns
      2m 15s
    5. Organize by prefix and suffix
      4m 8s
    6. Search for synonyms
      3m 19s
    7. Plan for plurals
      1m 56s
    8. Develop your keyword spreadsheet
      4m 44s
  4. 25m 28s
    1. Find searcher intent
      1m 48s
    2. Measure brand impact
      2m 26s
    3. Research demand patterns
      4m 0s
    4. Assess the right searcher
      5m 45s
    5. Assess competitive data
      4m 5s
    6. Measure keyword competitiveness
      3m 34s
    7. Measure the competitive environment
      3m 50s
  5. 20m 45s
    1. Intersect keyword demand and keyword trends
      2m 27s
    2. Apply tools for finding keyword search trends
      5m 3s
    3. Compare keyword trends
      5m 15s
    4. Asking why
      3m 22s
    5. Articulating strategy
      2m 35s
    6. Organizing keyword data with your additional data
      2m 3s
  6. 14m 25s
    1. Introduction to keyword research software and options
      1m 29s
    2. Raven tools
      3m 55s
    3. Moz
      3m 24s
    4. SEMrush
      2m 27s
    5. Keyword Discovery
      3m 10s
  7. 59m 55s
    1. Familiarize yourself with the page title
      2m 10s
    2. See how the page title is used
      3m 8s
    3. Evaluate your page title options
      7m 23s
    4. Understand page structure
      3m 40s
    5. How to utilize page structures to your advantage
      5m 20s
    6. Keep the attention of your reader with better page structure
      5m 33s
    7. Converge strategies of structure, scanning, and spiders
      3m 19s
    8. Implement keywords throughout your content
      6m 37s
    9. Integrate keywords within your website
      6m 42s
    10. Consider alt attributes and title attributes
      7m 2s
    11. Review your navigation for keywords
      3m 43s
    12. Test your navigation for usefulness and understandability
      5m 18s
  8. 37m 35s
    1. Create effective ads
      4m 16s
    2. Learn keyword-based bidding strategies
      2m 24s
    3. Balance keywords and quality score
      7m 51s
    4. Avoid costly mistakes
      4m 48s
    5. Focus on negative keywords
      3m 16s
    6. Add dimensions of location, timing, and word structures
      8m 57s
    7. Continually improve your campaign
      6m 3s
  9. 39m 10s
    1. Do not be fooled by rankings
      3m 35s
    2. Measure the right outcomes
      6m 19s
    3. Establish value
      5m 0s
    4. Develop keyword segments in your analytics
      6m 20s
    5. Evaluate landing pages for value
      6m 7s
    6. Troubleshoot landing page bounce rate
      5m 54s
    7. Prioritize your marketing efforts
      5m 55s
  10. 2m 25s
    1. Next steps
      2m 25s

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