Start learning with our library of video tutorials taught by experts. Get started
Viewed by members. in countries. members currently watching.
In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant's take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.
This course was updated on 10/12/2012.
People who've been in the SEO business a long time tend to prefer clean, uncluttered source code. The idea is that you make it as easy as possible for the search engines to get to the important keyworded, indexable content by reducing unnecessary code in your pages. To be honest, I'm not sure how much it matters these days-- probably less than it used to a few years ago. But nonetheless, uncluttering your code is not a bad thing to do, and in any case, there are other benefits, such as reducing the time it takes your pages to load in a browser.
Remove the code and now that only loads once, instead of every time a page loads. How about image maps? If you have complicated images, the image map code can take up a lot of room. Unfortunately though, few browsers support external image maps, so you can't save it in a separate file. You can, however, move the map tag that contains all the coordinate information to the bottom of the web page, moving it after all your page content. Cleaning up the clutter may help search engines index your pages more efficiently, and speeds up your site, so spend a few minutes cleaning your code.
Find answers to the most frequently asked questions about Analyzing Your Website to Improve SEO.
Here are the FAQs that matched your search "":
Sorry, there are no matches for your search ""—to search again, type in another word or phrase and click search.
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.