Building an Online Community
Video: IntroductionDiscover how to create and cultivate an engaged online community for your business or product.
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Create an engaged community around your business or product with this quick course from author Justin Seeley. Discover how to find and attract an audience; design a consistent brand and message across Facebook, Twitter, and other social networks; engage your followers in real conversations; craft content that will be popular with your followers; and ultimately cultivate a community of people who are passionate about the same thing.
Hi, I'm Justin Seeley. I'm a staff author at Lynda.com. And today we're going to be talking about building an online community. Building an online community is a really important thing in today's day and age. Because it's the easiest way to connect you with your customers or your users online. I think it's important for any brand or business to get involved in cultivating a really nice culture around their products and services using these new, online social tools, because it's going to put you into the conversations that are already happening all around you that you probably don't even know about.
So that's what we're going to be talking about today, how to engage your customers, and how to get the most out of your online community. There are three main points that we're going to cover today. First and foremost, we're going to talk about how to find your audience. This means going out and searching for the customers that are already talking about your products and services online, and finding a way to become part of that conversation. Second, we're going to be talking about designing for the social web. This means I'm going to be showing you how to craft that perfect profile on any given social network using a basic three step process.
And finally, we'll discuss how to engage your customers online. There's lots of little subtle things that you need to know when you're engaging people via social media, and I'm going to talk to you about those so that you know exactly how to handle certain situations and why caring about your customers is so important.
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