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Building an Integrated Online Marketing Plan

Building an Integrated Online Marketing Plan

with Matt Bailey

 


Learn how to integrate all the moving parts of a successful marketing strategy—email, social media, search, and more—without diluting your message is a critical skill for businesses large and small. Matt Bailey has over two decades in the online marketing industry. Let him show you how to establish your brand's story and then market it accordingly, using permissioned email, blog posts, and forums like Facebook, Twitter, LinkedIn, and even Pinterest. Learn to assess your resources and research the market, so you don't overreach; develop compelling content that entices customers while supporting your brand; and then review the performance of your campaigns and look for opportunities for improvement.
Topics include:
  • Assessing your resources and budget
  • Developing your brand's narrative
  • Avoiding mixing mediums
  • Marketing via search, email, and blog posts
  • Reaching fans on social media
  • Integrating video
  • Researching the market
  • Publishing content
  • Reviewing your success

show more

author
Matt Bailey
subject
Business, Online Marketing, Social Media Marketing, SEO, video2brain
software
Facebook , Twitter
level
Intermediate
duration
3h 9m
released
Jul 15, 2013

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Matt Bailey

Matt Bailey

Matt Bailey is the founder and president of SiteLogic Marketing. With nearly two decades in the online marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve web presence and conversions. Since his days as a science museum intern performing shows with a Tesla coil, he has always created an engaging spark with audiences. In the earliest years of the Internet, Matt traveled around the country speaking at tourism seminars, teaching business owners how to market their websites more effectively. Matt was an internet entrepreneur in the early 90s, which led to his interest in search engine optimization. After selling his first venture, he worked as a software engineer and then built the online marketing departments at two agencies. He founded SiteLogic in early 2006, earning immediate attention in the industry and quickly becoming one of the top online marketing agencies. Now, Matt speaks to crowds of hundreds and thousands of business owners, marketers, and web developers around the world. He has trained and consulted with hundreds of the top brands in the world, including Google, Proctor & Gamble, Hilton International, Rutgers University, Creighton University, Maximus, Johnson & Johnson, Deloitte Consulting, IBM, J.Crew, Gradall, Moen Faucets, American Greetings, Toys "R" Us, Forbes, The Wall Street Journal, Samsonite, the South Dakota Dept. of Tourism, and the Pennsylvania Dept. of Labor & Industry. His book Internet Marketing: An Hour a Day (Wiley/Sybex, 2011) is considered the must-have bible of online marketing. Visit his website at http://www.sitelogicmarketing.com/.
Course Title   Level   Duration   Released  
Web Analytics Fundamentals Appropriate for all 2h 47m 02/2013  {8}
Building an Integrated Online Marketing Plan Intermediate 3h 9m 07/2013  {8}

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