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In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
Anchor text is a fancy name for the words contained in the clickable part of a link. While you often see call to action words like "click here" or "more info" as link anchor text. That's not usually the best use of it. Anchor text is important to SEO because it tells people and search engines what the page they are about to click on is all about. Use it to succinctly describe the resulting page. Often it makes sense to use an important keyword phrase within your anchor text.
Search engines put a lot of weight on anchor text. So be sure to use your keyword phrases accordingly. Let's see what anchor text looks like in the source code of the page. Here are the anchor text words within the a href tags. You can see Kindle Accessories, Book Reviews, The Kindle, and Contact Us, and Subscribe. Now let's see how they show up on the webpage itself.
Here's the same links we were just looking at. Kindle Accessories, Book Reviews, The Kindle, and Contact Us. Those are all anchor text links. Then there's also call to action links within the page itself. And here this navigation is all made up of anchor text. We are trying to use good keyword phrases within each of them. You have control within your web site to describe each page that you're pointing people to, by using the best keyword phrase possible throughout the use of your anchor text. Make sure you write these as descriptively as you can since they are so important to your overall SEO program.
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