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In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign.
Images on your website can be described using alt attribute text, also known as alt tags. For SEO purposes, it's especially important if you're using images as your navigation rather than text links. Basically, you'll want to use the same descriptive words you put into the anchor text of a text link as the alt attribute information. It's fine to use image navigation as long as you do that. So let's look at what the alt attribute looks like in the source code of your page.
This time we're going to use the Kindle Case page to look at the source code. And since we have so much here, it's going to be hard to find. So we'll do a Ctrl+F and search for alt and there it is. Kindle Case is our alt attribute text that describes the picture of the Kindle case. So let's see if we can see what it looks like on the page. Now this says My Kindle Case. In this case, because we're using Firefox, we see the link title attribute text showing up instead, which says My Kindle Case rather than what I have in the alt tag, which was just Kindle Case.
Search engines, however, will index the alt attribute text and not the link title attribute. And then for non-clickable images, you should just describe what the image is in your alt attribute text. It's typically not helpful for SEO purposes on these images as the search engines only usually index information in the alt tags of clickable images.
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