Start learning with our library of video tutorials taught by experts. Get started
Viewers: in countries Watching now:
Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.
(music playing) Hi and welcome to Email Marketing Basics. I'm John Arnold. Directly marketing to your target audience via email is a great way to grow your business or organization. In this course, I'll give you a broad overview of the email marketing techniques to get started. This course begins by showing you how to get your email marketing program off the ground. We'll take a look at how to build your email list while complying with regulations and consumer preferences. I'll show you which types of email content and designs are most effective.
I'll give you tips for coming up with good content, as well as making that content more valuable. We'll also discuss how to adapt your email for mobile devices, combine emails with social media, and automate your emails to save time. Tracking your emails and avoiding bounces, spam filters, and blocked email is important, so I will show you the best practices for getting email delivered, opened, and read. All of this and more is just a few clicks away, so let's get started with Email Marketing Basics.
Find answers to the most frequently asked questions about Email Marketing Basics.
Here are the FAQs that matched your search "":
Sorry, there are no matches for your search ""—to search again, type in another word or phrase and click search.
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.
Your file was successfully uploaded.