Analyzing Your Website to Improve SEO

Analyzing Your Website to Improve SEO

with Peter Kent

 


In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant's take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.

This course was updated on 10/12/2012.
Topics include:
  • Understanding why indexing is important
  • Using the Google AdWords Keyword Tool
  • Dealing with frames, iframes, and popups
  • Working with SEO-friendly URLs
  • Using meta tags
  • Clearing source code clutter
  • Building links within the site
  • Working with Google+
  • Reviewing page content
  • Building and submitting an HTML and XML sitemap
  • Garnering links outside the site

show more

author
Peter Kent
subject
Business, Online Marketing, Web, SEO
level
Intermediate
duration
1h 43m
released
Jun 29, 2011
updated
Oct 12, 2012

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Peter Kent

Peter Kent

Peter Kent has been working online since 1984, and doing business on the internet since 1993. The author of Search Engine Optimization for Dummies, Pay Per Click Search Engine Marketing for Dummies, and all seven editions of The Complete Idiot's Guide to the Internet, he also has plenty of real-world experience promoting products and services through the web. As a consultant, he has helped many different businesses—including Amazon.com, Lonely Planet, Zillow, Tower Records, and literally hundreds of medium and small businesses—with SEO and online-marketing advice. Peter lives in Denver, Colorado, but hails from Chichester, England.
Course Title   Level   Duration   Released  
Analyzing Your Website to Improve SEO Intermediate 1h 43m 10/2012  {8}
SEO: Link Building in Depth Intermediate 2h 27m 10/2012  {8}

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SEO: Link Building in Depth (2h 27m)
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SEO Fundamentals (3h 29m)
David Booth


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